Marketing Manager

Beno; Dubai; On-site; AED 200,000 - 250,000; Full time

Job summary

A leading marketing firm in the UAE is seeking a Marketing Manager to develop and execute strategic marketing plans. The ideal candidate will have a strong background in branding and digital marketing, with at least 5–7 years of leadership experience in sectors like automotive or hospitality. This role offers a chance to lead innovative campaigns that enhance brand awareness and drive growth across multiple divisions.

Qualifications

• Minimum 5–7 years of experience in a marketing leadership role.
• Experience in automotive, tourism, hospitality, marine, or lifestyle sectors preferred.
• Strong understanding of the UAE and GCC markets.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Oversee branding and maintain Beno's identity.
• Manage digital marketing channels and analyze performance.

Skills

Strategic mindset

Leadership skills

Communication skills

Digital marketing knowledge

Analytical skills

Education

Bachelor’s degree in Marketing, Communications or Business Administration

MBA or professional marketing certification

Tools

Google Ads

SEO/SEM

Social media platforms

Job description

Job Summary

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans across all Beno divisions to attract potential clients, retain existing customers, and strengthen the company brand. This role requires a creative, data-driven leader with strong UAE market understanding and experience in multi-sector marketing.

The role will oversee branding, digital campaigns, partnerships, market positioning, content creation, and performance tracking to support business growth across Beno’s business units.

Key Responsibilities

1. Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with Beno’s overall business objectives.
• Align marketing initiatives across all divisions.
• Identify market trends, customer insights, and competitor activities in the market.

2. Brand Management

• Maintain and strengthen the Beno brand identity across all marketing channels.
• Ensure consistent brand messaging and visual identity across digital, print, partnerships, and physical installations.
• Oversee brand positioning for sub-brands and verticals.

3. Digital Marketing & Performance

• Manage all digital marketing channels including website, social media, Google Ads, Meta Ads, SEO/SEM, and email marketing.
• Oversee lead generation and conversion strategies for all business lines.
• Analyze campaign performance and provide monthly marketing performance reports (ROI, engagement, reach, conversions).

4. Content & Creative Direction

• Oversee the creation of marketing content: videos, posters, brochures, social media content, website content, and promotional materials.
• Coordinate with internal designers, videographers, and photographers or external agencies.
• Ensure marketing materials meet brand and quality standards.

5. Events, Partnerships & Activations

• Plan and execute marketing activation campaigns, promotional events, and brand collaborations.
• Build marketing partnerships with hotels, marinas, travel agents, and corporate clients.
• Manage sponsorship and co-branding opportunities.

6. Team & Vendor Management

• Lead, manage, and mentor the marketing team.
• Coordinate with external agencies (PR, design, media buying, video production).
• Manage the marketing budget and ensure cost efficiency.

7. PR & Communications

• Manage public relations, press releases, and corporate communications.
• Oversee social media communication and crisis management when needed.

Requirements & Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• MBA or professional marketing certification is an advantage.

Experience

• Minimum 5–7 years of proven experience in a marketing leadership role.
• Experience within automotive, tourism, hospitality, marine, or lifestyle sectors is highly preferred.
• Strong understanding of UAE / GCC markets.

Skills & Competencies

• Strong strategic and analytical mindset.
• Excellent leadership and team management skills.
• High-level communication and presentation skills.
• Advanced knowledge of digital marketing tools and analytics platforms.
• Ability to work under pressure and manage multiple projects simultaneously.

Languages

• Fluent in English (Additional languages is a strong advantage).

Key Performance Indicators (KPIs)

• Growth in brand awareness and engagement.
• Lead generation and conversion rate improvements.
• Marketing ROI and cost efficiency.
• Campaign performance and customer acquisition metrics.
• Contribution to company revenue growth.