Social Media Manager – Financial Markets

ThinkMarkets Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global financial technology company is seeking a data-driven Head of Social Media to shape their social media strategy and engage audiences across platforms. You will oversee content creation and performance metrics while managing a team focused on community and influencer marketing. The ideal candidate possesses strong social media management skills and a proven track record for international markets. This role offers the chance to make an impact within a rapidly growing marketing team.

Qualifications

• Proven experience managing social media for international markets.
• Strong command of English; additional languages are an advantage.
• Strong understanding of social media landscape and trends.

Responsibilities

• Develop and implement global and regional social media strategies.
• Oversee content creation and distribution across various social platforms.
• Set, track, and optimize KPIs for social media performance.

Skills

Social media management

Content creation

Data analysis

Community engagement

Job description

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we empower clients worldwide to trade 24/7 across global markets. Our mission is to bridge the gap between traders, investors, and platforms, providing seamless access to thousands of financial instruments. Utilizing cutting-edge technology, we ensure a superior trading experience.

ThinkMarkets is seeking a data-driven Head of social media to join our rapidly growing global workforce. The successful candidate will play an integral role in the Marketing team as the owner of our social media strategy, the external brand voice across social platforms, and lead creation for a wide range of on and offline content. Overall, you will be responsible for developing and implementing the social media strategy that will align with the goals and objectives of the business and establish best practices principles.

Key Responsibilities:

Strategy and Leadership

• Develop and implement the global and regional social media strategy including channels, messaging, workflows and ownership.
• Create a structured framework for content production, localization, approvals and performance tracking.
• Monitor market trends, competitor activity and industry developments to ensure timely and relevant content.

Content and Campaign Ownership

• Oversee content creation and distribution across LinkedIn, X, Instagram, YouTube, TikTok and other relevant platforms.
• Maintain strategic and tactical social media calendars with consistent brand tone and localized messaging.
• Review and approve content at planning, development and in‑campaign stages to ensure quality and compliance.

Community, Influencer and Reputation Management

• Build and manage teams focused on community and influencer marketing.
• Oversee active engagement with audiences including responses to public and private messages.
• Monitor brand mentions, sentiment and community trends to support reputation management.

Data and Performance

• Set, track and optimize KPIs for organic posts, paid social and influencer activity.
• Prepare monthly performance reports with analysis and actionable recommendations.
• Evaluate new platforms, tools and formats through structured testing and data insights.

Cross-Functional Collaboration

• Partner with Marketing, Operations, Product, Compliance and regional teams to deliver aligned and timely messaging.
• Coordinate with external agencies, creators and vendors when required.

Requirements:

• Strong command of English. Additional languages are an advantage.
• Proven experience managing social media for international markets.
• Strong understanding of social