Jobs in Dubai, United Arab Emirates

Who We Are

OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). We are trusted by hundreds of large institutions for access to crypto markets, backed by our Proof of Reserves. Our offices globally share values: We Before Me, Do the Right Thing, and Get Things Done. OKX is part of OKG, delivering Blockchain value through products like OKX, OKX Wallet, and OKLink.

About the Opportunity

As our Institutional Product Marketing Lead for EMEA & APAC, you’ll shape narratives, value propositions, and go-to-market strategies for our institutional trading offering.

About the team

You’ll join our Global Product Marketing team, reporting to the Head of Institutional Product Marketing. Together, we transform value propositions into compelling client messages that drive acquisition, engagement, and retention.

Strategic Product Positioning

• Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
• Adapt global house messaging to local market needs
• Support the Head of Institutional PMM by turning strategy into executional plans, coordinating teams, and delivering product launches and campaigns
• Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized
• Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented

Go-to-Market Leadership

• Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features
• Develop and manage strategic partner marketing initiatives across target regions

Content & Thought Leadership

• Create and oversee thought leadership programs that reinforce product positioning and industry narratives
• Develop content strategies that establish OKX as a market authority

Cross-Functional Partnership

• Collaborate with institutional business teams including business development, account management, sales enablement, and product
• Ensure consistent, cohesive product messaging across all touchpoints

What We Look For In You

Professional Background

• 10+ years of product marketing experience focused on institutional clients
• Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience

Regional Expertise

• Proven marketing experience across EEA, UAE, and APAC regions
• Experience with localization strategies and account-based marketing (ABM) programs

Industry Knowledge

• Understanding of financial markets and OTC trading
• Knowledge of regulatory environments across target regions including MiFID II

Marketing Skills

• Strong expertise in direct, digital, and content marketing
• Ability to communicate complex products clearly to diverse audiences
• Experience developing successful thought leadership initiatives

Other information

• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!

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Information collected and processed as part of the recruitment process is subject to OKX's Candidate Privacy Notice.

EEO & Compliance

Voluntary self-identification and other compliance information may be requested. This information is confidential and used for affirmative action and reporting purposes as required by law. OKX does not discriminate on the basis of protected status.

For more details see the Candidate Privacy Notice and relatedEqual Employment Opportunity policy.