Marketing Manager

Lithe Consulting Ltd; Ajman; On-site; AED 167,400 - 279,000; Full time

Job summary

A real estate development company in the UAE is seeking a Marketing Manager Specialist to design and implement lead generation strategies using AI tools and optimize digital campaigns. Candidates should have at least 5 years of marketing experience, preferably in real estate, and a strong analytical mindset. The role involves collaboration with various teams to ensure effective lead management and conversion strategies.

Qualifications

• 5+ years of experience in marketing, preferably in real estate or tech-driven environments.
• Proven track record in lead generation and conversion optimization.
• Hands-on experience with AI/ML tools.

Responsibilities

• Design and implement lead generation strategies using AI tools.
• Manage and analyze digital marketing campaigns.
• Collaborate with various teams to nurture and convert leads.

Skills

Lead generation

AI implementation

Digital marketing

Analytical mindset

Stakeholder management

Education

Bachelor's or Master's degree in Marketing, Business, Data Science

Tools

HubSpot

Salesforce

Google Analytics

Meta Ads Manager

Job description

Position: Marketing Manager Specialist in Lead Generation & AI Implementation

Location: Dubai-Ajman

Industry: Real Estate Development

Key Responsibilities

1. Lead Generation & Conversion Optimization

• Design and implement lead generation strategies using AI tools and marketing automation platforms.
  
• Execute high-performing campaigns on platforms like Google Ads Meta (Facebook & Instagram) TikTok Snapchat and local portals (Bayut Property Finder Dubizzle).
  
• Optimize landing pages forms and CTAs to maximize lead quality and volume.
  
• Manage lead scoring models to prioritize and segment high-converting prospects.
  

2. AI-Driven Marketing & Automation

• Deploy AI tools for customer segmentation campaign targeting and content personalization.
  
• Integrate AI chatbots and virtual assistants to improve customer experience and pre-qualify leads.
  
• Analyze buyer behavior and trends using predictive analytics to guide campaign strategies.
  

3. Digital Campaign Management

• Oversee the development execution and performance tracking of digital marketing campaigns (SEO SEM email social media retargeting) internally or through thrd party appointed Lead Generation agencies.
  
• Collaborate with creative teams to ensure compelling content aligns with data-driven insights.
  

4. Data & Performance Analysis

• Monitor KPIs such as CPL (Cost Per Lead) CTR (Click-Through Rate) and ROAS (Return on Ad Spend).
  
• Use data analytics platforms (e.g. Google Analytics Power BI) to generate actionable reports for continuous improvement.
  
• Present findings and recommendations to senior leadership regularly.
  

5. Collaboration & Stakeholder Engagement

• Coordinate with sales CRM and product teams to ensure leads are nurtured and followed up efficiently.
  
• Partner with developers and IT for seamless integration of AI tools and marketing tech stack.
  
• Analyze the sales Conversion rates and optimize the campaigns to yield proper sales conversions.
  

Requirements

Qualifications & Skills

Education & Experience

• Bachelors or Master s degree in Marketing Business Data Science or a related field.
  
• Minimum 5 years of marketing experience preferably in real estate or a tech-driven sales environment in the UAE.
  
• Proven track record in lead generation and conversion optimization within Real Estate Development Companies or Real Estate Agencies
  

Technical & Domain Skills

• Proficiency in CRM and marketing automation platforms (HubSpot Marketo Salesforce Zoho).
  
• Strong grasp of digital ad platforms (Google Meta TikTok Ads Manager).
  
• Hands-on experience with AI/ML tools like ChatGPT Jasper Midjourney or predictive lead scoring tools.
  
• Familiarity with local UAE real estate platforms (Bayut Property Finder Dubizzle) and market dynamics.
  

Soft Skills

• Strategic thinker with a strong analytical mindset.
  
• Excellent communication and stakeholder management.
  
• Ability to work in a fast-paced multicultural environment.
  
• Results-driven with a growth-hacking mentality.