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Job summary
A leading lifestyle company based in Dubai is seeking an Associate Marketing Manager responsible for implementing the Marketing and Communications strategy for various brands. This role involves developing marketing initiatives, monitoring their performance, and collaborating with brand principals. The ideal candidate should have a Bachelor's degree in Marketing Management and 4-6 years of marketing experience. Fluency in English is essential for this role.
Qualifications
- 4-6 years of experience in a Marketing role.
- Working knowledge in Public Relations, Events, Media, Digital and social media marketing.
- Fluency in English is a must.
Responsibilities
- Implement the Marketing and Communications strategy for the assigned brands.
- Develop and execute marketing initiatives according to the annual Marketing calendar.
- Monitor performance of marketing initiatives and adjust based on feedback.
- Collaborate with brand principals on marketing strategy.
- Measure and improve ROI of marketing efforts.
Skills
Education
Associate Marketing Manager | MAF Lifestyle | Communication and Marketing
The Associate Marketing Manager is responsible for implementing the Marketing and Communications strategy, integrating the marketing efforts for the assigned brands in order to expand footprint, differentiate Majid Al Futtaim Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth.
- Responsible for the creation, development and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing and Communications strategy.
- Monitor performance of various marketing initiatives with the agility to withdraw, redirect, extend efforts based on impact and customer feedback.
- Develop regional brand campaigns together with the content team for local implementation.
- Work with and nurture the relationship with brand principal/s on marketing strategy and plans.
- Measure and improve return on investment Return on Investment (ROI) of marketing efforts.
- Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.
- Constantly draw on analytics and data to interpret and understand trends and shifts and report the same to relevant stakeholders for appropriate action.
- Bachelor Degree in Marketing Management or equivalent.
- Minimum 4-6 years of experience in a Marketing role.
- Working knowledge in Public Relations, Events, Media, Digital and social media marketing.
- Fluency in English is a must.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.