Marketing à Émirats arabes unis

PURPOSE OF THE JOB

As the E-Commerce Lead, you will drive the execution and continuous improvement of PEP’s online selling strategy. Your focus will be on achieving sales and profit targets through seamless online store operations and exceptional customer experience. This includes optimizing processes, leveraging technology, and building strong, collaborative relationships across the value chain. You will also manage key third-party partnerships, ensuring all service-level agreements are met and commercial relationships are aligned with business objectives.

KEY RESPONSIBILITIES

• Strategy

Lead the development and execution of PEP’s online commerce growth strategy.

Drive cross-functional initiatives across IT, Marketing, Supply Chain, Merchandise, Operations, and Finance.

Collaborate on digital marketing, customer relations, and logistics to deliver seamless customer experiences.

Create a long-term strategic roadmap for process improvement and innovation.

• Profitability

Achieve and exceed revenue, margin, cost, and budget targets with site traffic conversion plans.

Present business insights and performance improvements to internal and external stakeholders.

Continuously assess and enhance operational efficiency.

• Customer Data

Use analytics to understand and influence customer behavior, improving conversion and reducing bounce rates.

Work with Marketing to grow the online customer base and improve retention.

Enhance and evolve all digital sales channels for optimal customer experience.

• Technology

Oversee third-party web development and tech providers to meet SLA commitments.

Negotiate contracts and integrate technical solutions with business operations.

Identify new technology trends and customer engagement opportunities.

• Merchandise and planning

Collaborate with the merchandise team on seasonal planning, forecasting, and inventory alignment.

Develop exclusive online product strategies and endless aisle opportunities.

Ensure product visibility, timely uploads, and campaign execution aligned to the trading calendar.

• Management

Build and lead a high-performing cross-functional e-commerce team.

Drive digital transformation initiatives in alignment with business goals.

ROLE REQUIREMENTS

• Bachelor’s degree, preferably in commerce, marketing, or business science
• 3 to 5 years of experience in a similar role

People & Leadership:

• Strong communicator with excellent interpersonal and team management skills.
• Proven ability to influence at all levels and drive collaboration across departments.
• Resilient, results-driven, and proactive problem solver.

Commercial Acumen:

• Strong financial insight with a solid understanding of budgeting and performance metrics.
• Skilled in turning data insights into strategic initiatives.
• Ability to lead business growth in a fast-changing digital retail landscape.

Technical Skills:

• Advanced level in latest MS Office application - with a specific focus on Excel and Powerpoint. Google suite. Tech savvy.

Competencies: Performing under pressure, Presenting, Structuring, Organisational sensitivity, Persuasiveness, Drive, Initiative, Helicopter view