Consumer Brand Manager (Digital & Consumer-Focused)

Human Accent; Gauteng; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A prominent company in the pharmaceutical industry is seeking a Consumer Brand Manager to build brand equity through innovative marketing campaigns. This role will focus on digital engagement, consumer insights, and collaboration with various stakeholders. The ideal candidate has 3–5 years of experience and a degree in Marketing or Business, demonstrating a track record of successful brand launches. Join a dynamic team in Gauteng, South Africa.

Qualifications

• 3–5 years in consumer brand management, preferable in FMCG or OTC.
• Proof of brand launch and growth success in the digital space.
• A portfolio or case studies required.

Responsibilities

• Develop consumer campaigns across digital and traditional media.
• Own digital platforms: content calendars, social media, websites.
• Map the consumer journey and identify loyalty-building interventions.

Skills

Digital marketing

Consumer insights

Social media management

Agency management

Campaign execution

Education

Degree in Marketing, Communications, or Business

Job description

Our well-established client in the pharmaceutical industry has a vacancy available for a Consumer Brand Manager (Digital & Consumer-Focused) based at the Parktown office.

Main Purpose of Job

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures that the company's brands connect with end-users across the entire customer journey, driving brand awareness, loyalty, and market share.

Key Performance Areas

• Consumer Marketing Strategy
  • Develop consumer campaigns across digital, social, and traditional media.
  • Translate brand strategy into compelling consumer messages.
  • Lead influencer marketing, PR, and pharmacy activations.
• Digital Marketing & Insights
  • Own digital platforms: content calendars, social media, websites.
  • Run performance marketing campaigns (SEO, SEM, paid social, programmatic).
  • Use analytics, consumer research, and feedback to optimise campaigns.
• Consumer Engagement
  • Map the consumer journey and identify loyalty-building interventions.
  • Execute in-store activations, promotions, and partnerships with retail.
  • Develop consumer education materials (leaflets, videos, online content).
• Cross-Functional Collaboration
  • Partner with the Rx Brand Manager to align HCP and consumer messaging.
  • Work with agencies, research firms, and creative vendors for execution.
• Compliance
  • Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements

• Education: Degree in Marketing, Communications, or Business.
• Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space is advantageous.
• Additional: a portfolio or case studies required (proof of results in execution).
• Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.
• Behaviours: Creative, data-driven, adaptable, consumer-centric, collaborative.