Marketing Manager

Dav Professional Placement Group; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading recruitment agency in South Africa is seeking a seasoned Marketing Manager to oversee customer acquisition and loyalty across retail platforms. The ideal candidate will have over 5 years of experience, proficiency in digital marketing, and strong stakeholder engagement. This full-time position involves developing integrated marketing strategies, managing customer lifecycle programs, and executing omnichannel campaigns.

Qualifications

• 5+ years’ experience in senior marketing/commercial roles.
• Demonstrated success in digital marketing including social media and e-commerce.
• Strong understanding of loyalty programs and CRM platforms.

Responsibilities

• Develop and implement integrated marketing strategies.
• Own customer lifecycle programs for acquisition and retention.
• Lead omnichannel campaign execution across various media.

Skills

Digital marketing

Customer journey mapping

Stakeholder engagement

Performance analytics

Budget management

Education

BCom, BSc, or equivalent analytical/financial qualification

Job description

Our client in the retail industry is seeking a seasoned Marketing Manager with strong commercial and business acumen. The role requires strategic oversight of customer acquisition, loyalty, and omnichannel execution across both physical and digital retail platforms. Candidates must demonstrate EXCO-level exposure, with proven experience in budget ownership, performance analytics, and cross‑functional stakeholder engagement. The ideal profile combines customer‑centric innovation with transformation alignment and a track record of driving measurable brand growth. To lead and execute strategic marketing initiatives that drive customer acquisition, retention and brand growth across retail channels. The role requires a commercially minded marketer with strong digital fluency, customer lifecycle expertise, and the ability to influence cross‑functional teams.

Key Responsibilities

• Develop and implement integrated marketing strategies across retail formats, including physical stores and e‑commerce platforms.
• Own customer lifecycle programs, including acquisition, retention, loyalty, and CRM initiatives.
• Lead omnichannel campaign execution across digital, social, and traditional media.
• Collaborate with merchandising, operations, and external agencies to align marketing with business objectives.
• Monitor campaign performance, optimize ROI, and report on key metrics to executive stakeholders.
• Champion brand consistency and customer experience across all touchpoints.
• Support transformation initiatives and contribute to inclusive marketing practices.

Requirements

• BCom, BSc, or equivalent analytical/financial qualification preferred.
• 5+ years’ experience in senior marketing/commercial roles, ideally within lifestyle, sports, or consumer industries.
• Strong understanding of customer journey mapping, loyalty programs, and CRM platforms.
• Demonstrated success in digital marketing, including social media, SEO/SEM, and e‑commerce.
• Experience in budget management and performance analytics.
• Excellent communication and stakeholder engagement skills.
• Exposure to transformation‑aligned environments and inclusive leadership practices.

Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Retail, Apparel and Fashion