Marketing & Social Media Specialist (Job Id : Nicayi1)

Insideout; Cape Town; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A growing coaching business is seeking a part-time Marketing & Social Media Specialist to drive organic growth and engage with audiences on social media. Ideal candidates will have expertise in content strategy and social media management, particularly on platforms like Instagram. We're looking for a proactive individual with excellent communication skills to connect meaningfully with clients experiencing heartbreak. The role offers a flexible schedule, with potential for increased hours.

Qualifications

• Proven experience in social media management and content strategy, particularly on Instagram.
• Fluent English with excellent written and verbal communication skills.
• Ability to work independently and manage time effectively.

Responsibilities

• Drive organic growth and set the foundation for paid marketing efforts.
• Manage social media accounts and build meaningful conversations.
• Optimize content for engagement and develop a posting schedule.

Skills

Marketing & Social Media Expertise

Communication & Empathy

Proactive & Independent

Job description

IMPORTANT

Job Details

• Job Title: Marketing & Social Media Specialist
• Job ID: NICAYI1
• Industry: Mindset and Healing Coaching
• Location: LATAM / South Africa (Preferred), Open to Egypt and PH
• Job Status: Part-Time, 15 hrs / week
• Work Schedule: 9am-12pm MST (Open to changes)
• Salary: $9-$11 per hour
• Target Start Date: Latest December 15th

About the Client: The client is a rapidly growing mindset and healing coaching business dedicated to helping women overcome heartbreak, heal emotional trauma from past relationships, and build emotional fitness to find aligned love in their lives.

Their core philosophy is self-relationship and internal strength, moving the focus away from external partners.

About the Role: They are looking for a high-level Marketing and Social Media Specialist to serve as a Virtual Assistant. This is a part-time position, requiring hours per week, with the potential for increased hours as the business grows. The ideal Marketing and Social Media Specialist is creative, empathetic, and proactive, with a passion for authentic social media engagement.

This person should know how to attract and connect with women audiences through meaningful conversations and inspiring content. They'll bring warmth, initiative, and a genuine interest in personal growth and emotional wellness while supporting the client's mission to empower and heal through her brand.

Key Responsibilities

The primary focus of this role is to drive organic growth and set the foundation for paid marketing efforts, ensuring the Coach's time is focused on content creation, coaching, and enrollment calls.

• Social Media Management & Engagement:
  • Proactively initiate and build meaningful conversations on social media (DMs, comments) to connect with potential clients.
  • Find and engage with accounts where the target audience (women experiencing heartbreak / seeking healing resources) is active and commenting.
  • Filter and disqualify non-target leads, particularly men seeking to date, to ensure the Coach only interacts with qualified prospects.
  • Maintain and grow follower counts on new social media platforms (e.g., Instagram, Facebook, YouTube) following the brand shift to Fit to Love Coaching.
• Content Strategy & Curation:
  • Optimize and recycle existing and new content, especially podcast episodes (launching in December), into engaging, platform-specific posts (e.g., short clips, captions).
  • Develop and manage a posting schedule to maximize visibility and engagement.
  • Assist with editing, curating, and writing content to ensure clarity and strong alignment with the brand's "heartbreak healing and mindset" niche.
• Lead Generation & Appointment Setting:
  • Nurture conversations until the point of setting up an enrollment call for the Coach to take over.
  • Track and report on lead generation activities and social media performance.
• High-Level Marketing Strategy (Future Focus): For a higher-level Marketing Specialist role, there is an expectation to evolve into managing ads, funnels, and automation to scale growth exponentially.

Qualifications & Skills

• Marketing & Social Media Expertise: Proven experience in social media management, content strategy, and organic growth, particularly on Instagram.
• Knowledge of platform algorithms and optimal posting times: A plus.
• Communication & Empathy: Fluent English with excellent communication skills (written and verbal). Must possess a high degree of empathy, emotional intelligence, and people skills to build rapport and engage effectively with individuals discussing sensitive topics like heartbreak and trauma.
• Cultural Alignment: Must have a strong cultural understanding and alignment with the US audience to effectively engage in intentional, nuanced conversations.
• Proactive & Independent: Ability to work independently, take initiative, and manage time effectively to meet growth goals.
• Portfolio: A portfolio demonstrating past social media marketing results and content creation is required.