Brand & Marketing Manager

Mama Money; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A fintech startup in Cape Town is seeking a strategic Brand & Marketing Manager to lead the evolution from remittance service to a full-service financial ecosystem. This role involves defining brand identity, executing integrated campaigns, and managing social media strategies to build customer trust and drive measurable growth. The ideal candidate has strong brand-building experience and a track record in commercial strategy.

Qualifications

• Experience in managing and growing the commercial side of a business or supporting teams.
• Ability to track metrics for customer acquisition and engagement strategies.
• Experience in storytelling linked to commercial outcomes.

Responsibilities

• Lead the repositioning of Mama Money as a full-service financial ecosystem.
• Define and communicate the brand identity and positioning.
• Plan and execute integrated campaigns to drive brand awareness and customer acquisition.
• Manage social media outreach and customer engagement strategies.

Skills

Brand-building experience

Strong communication skills

Commercial mindset

Customer acquisition strategies

Digital distribution understanding

Job description

About Mama Money

Mama Money is a growth‑stage fintech startup working to help migrant workers in South Africa send money home.

Since we have been providing reliable remittances at a socially fair price to those who need it most, Mama HQ is located in beautiful Cape Town, South Africa.

We are a team of 19 people from across Africa, Asia, the UK, and Europe.

Our culture is built around the well‑being of our team members and making a difference in our communities.

“Just be lekker!” – our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly, without pedantic policies.

We’ve earned a few accolades, made new friends, and expanded our reach.

Mama Money is evolving from a remittance service into a full‑service financial ecosystem where customers can send, manage, and grow their money with confidence.

Brand & Marketing Manager – Overview

We’re looking for a strategic, creative, and results‑driven Brand & Marketing Manager to lead this evolution, driving brand equity, customer trust & measurable growth through integrated, through‑the‑line campaigns.

Reporting to the Head of Digital & Marketing, you will collaborate closely with product, operations, and design teams to ensure alignment across commercial, digital, and brand initiatives.

Your mission is to position Mama Money as a trusted, end‑to‑end financial partner.

Responsibilities

• Lead and own the repositioning of Mama Money from a remittance service to a full‑service financial ecosystem, shaping our brand story for customers & communities.
• Define and communicate the brand identity, positioning, and messaging across all products and services.
• Act as a brand ambassador, ensuring alignment and advocacy internally and externally with consistency across all touch‑points: app, website, marketing, and in‑store packaging.
• Plan and execute integrated through‑the‑line (TTL) campaigns that drive brand awareness, customer acquisition, and cross‑sell/upsell of existing customers.
• Develop strategies to maximise engagement, retention, lifetime value rooted in brand trust & customer insights.
• Track, measure, and optimise ROI across digital and predominantly offline channels, including billboards, print, and events.
• Manage our social media coordinator, developing ideas to reach and educate our varied customers across all our products and nuances.
• Collaborate with teams to advocate for customer‑focused product improvements and operational support.
• Manage agencies and vendors to deliver high‑impact campaigns, on time, on budget, and on brand.
• Conduct market research, customer segmentation, and competitor analysis to guide growth and brand strategy.
• Support agent network marketing and digital acquisition initiatives to ensure a strong, competitive value proposition.
• Bring energy, creativity, and fun while making a real impact.

First 90 Days

• Align stakeholders on refreshed brand positioning and narrative.
• Audit current campaigns, social media, and customer touch points, identifying immediate opportunities for consistency, acquisition, engagement, and cross‑sell.
• Build strong relationships with product, operations, digital, and design teams, and establish efficient workflows.
• Gather customer and market insights, including agent network feedback and digital analytics, to inform brand and growth strategy.
• Establish performance tracking for acquisition, retention, engagement, and ROI, and present a short‑to‑medium‑term roadmap for campaigns and initiatives.
• Develop a robust plan to measure offline marketing activities, resulting in a clear strategy as to where offline marketing spend should be allocated.

About You

• Experience managing and growing the commercial side of a retail or financial services business, or supporting teams doing so in the past.
• Understand both physical and digital distribution, customer acquisition, and strategies for retention & engagement, and know how to track the right metrics.
• Bring brand‑building experience – shaping identity, positioning and campaigns, not just executing marketing tactics.
• Know how to connect storytelling to commercial outcomes across ATL, BTL, and TTL campaigns.
• Strong communication skills, solid managerial ability, and a sharp commercial mindset.
• Motivated by growth and performance, and care about finding smarter, more efficient ways of working.
• Collaborative, respectful, kind – the best results come from working well with others.
• Excited to be part of something bigger and contribute to scaling it further.
• Care about the communities we serve and want your work to reflect that.
• Bonus: worked within the fintech space or at a rapidly scaling startup.

Why Mama?

At Mama Money, we’re not just a company – we’re a movement. Everything we do is driven by one purpose: to make life better for our customers and the communities we serve. We’re all about making it easy. No red tape, no hassle. Just simple, seamless experiences that put people first. We take bold steps, experiment with fresh ideas, and never stop learning. We take responsibility for our actions, our results, and how we show up every day. When you join Mama Money, you’re joining a community that cares about customers, team, and making an impact.

We look forward to your application. Join us in making a real difference and growing in a supportive environment where you’re valued and supported.