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A dynamic marketing firm in Kuala Lumpur is seeking a Brand Marketing Executive to handle campaign management, social media strategies, and event logistics. The candidate will assist in executing promotional activities and analyzing campaign performance. Proficiency in communication and the ability to work flexible hours are essential. This role presents a unique opportunity to contribute creatively and strategically within a vibrant environment.
End-to-End Campaign Management: Assist in the planning, development, and execution of campaigns, promotions, and seasonal events for the assigned brand portfolio.
Digital Mastery: Oversee social media accounts (posting, scheduling, community management/customer service), content strategy, and digital assets for the assigned brands.
Liaison: Act as the main point of contact for external suppliers and vendors, managing relationships and deliverables for promotions and printing materials.
Data Analysis: Assist in analyzing campaign performance and social media metrics to provide actionable insights for optimization.
B. Content & Event Support
Content Creation Support: Work with the in-house Designer/Agency to coordinate the creation and delivery of marketing collaterals, visuals, and content.
Event/Project Management: Manage logistical aspects of in-store promotions, media tasting events, and nightlife activations, ensuring all materials (menus, displays, PR kits) are delivered on time.
Budget Management Support: Assist the Brand Manager in managing the marketing budget and tracking costs/COGS for promotional items.
C. Professionalism & Accountability (Ownership Mandate)
Ownership and Proactiveness: Own assigned tasks and deadlines. Be proactive in offering support, suggesting campaign improvements, and taking the initiative to move tasks forward.
Communication & Deadlines: Ensure all communication channels are utilized properly. Ensure execution tasks are completed on deadline and provide solid, proper actionable updates to the reporting manager.
Reporting: Assist the Brand Manager in preparing campaign recaps and updates for WIP meetings.
Responsiveness: Be responsive during working hours, acknowledging that you are a key executor whose timely response is critical to team delivery.
Standard Working Hours: Monday to Friday, 10:00 am to 7:00 pm.
Operational Flexibility: Due to the nature of F&B and Nightlife, the employee must be flexible to work on weekends, public holidays, or irregular hours when necessary.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.