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Officer, Marketing Communications
Job summary
An established industry player is seeking a dynamic Marketing Executive to join their team in Johor Bahru. This role involves planning and executing innovative marketing campaigns, managing events, and fostering tenant relationships to enhance brand presence. The ideal candidate will be creative, detail-oriented, and possess strong communication skills in both English and Bahasa Malaysia. If you thrive in a fast-paced environment and have a passion for marketing and event management, this opportunity is perfect for you!
Qualifications
- Minimum Degree/Diploma in Mass Communications or Marketing.
- 2-3 years of experience in marketing or event management.
Responsibilities
- Plan and execute marketing campaigns to enhance brand presence.
- Coordinate production of marketing materials and manage events.
Skills
Education
Tools
THIS POSITION IS BASED IN JOHOR BAHRU CITY SQUARE MALL.
- Marketing & Communications
- Plan and execute marketing campaigns to enhance brand presence and attract target audiences.
- Develop concept proposals, marketing materials, and budgets.
- Foster tenant relationships and cross-promotions.
- Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.
- Evaluate tenant/external proposals and make recommendations.
- Ensure smooth coordination of events and promotional activities.
- Manage licensing and sponsorship applications.
- Oversee project management and post-event evaluations.
- Advertising
- Collaborate with agencies and suppliers to execute advertising campaigns.
- Coordinate production of marketing materials.
- Maintain brand consistency in advertisements and promotions.
- Administrative Duties
- Prepare budget reports and track expenses.
- Monitor press coverage and competitor activities.
- Stay updated on industry trends to enhance marketing effectiveness.
- Manage promotional materials inventory and coordinate publicity efforts.
- To coordinate inter-departmental liaison on the implementation of marketing and promotions.
- To ensure smooth and timely installation and dismantling of events/promotions.
- To attend to issues at the point of event/promotions and to ensure problems are resolved on time.
- To ensure promotional booth/events display follows guidelines & approval given.
- To ensure the advertising materials and advertising collaterals are in place for all the promotional events.
- Minimum Degree/Diploma in Mass Communications, Marketing or equivalent or at least 2-3 years of similar experience in an officer or executive position, preferably in the mall marketing, event company, advertising, or publishing industry.
- Computer literate (Microsoft Office). Compulsory working knowledge of graphics applications such as Photoshop, Illustrator, Canva, creative multimedia, etc. a distinct advantage.
- Fast-paced, high degree of accuracy & a good head for detail.
- Creative, thinks “out of the box”.
- Good command of English and Bahasa Malaysia (oral and written).
- Good communication skills and ability to work well in a team.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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