Marketing Associate jobs in United Arab Emirates

Bachelor of Business Administration (Management), MBA/PG Diploma in Business Management

Nationality

Any Nationality

Vacancy

1 Vacancy

What you'll be doing

• This role involves shaping how the world perceives Canadian University Dubai (CUD). You'll:
• Lead integrated marketing, communications, branding, and PR strategies across all channels.
• Develop and implement student recruitment plans aligned with enrollment targets and the academic calendar.
• Partner with Admissions to design recruitment funnels, from lead generation to yield management.
• Oversee outreach activities: educational fairs, campus visits, info sessions, and partner relationships.
• Create recruitment collateral (print, digital, video) tailored to diverse markets.
• Manage CRM/SIS tools to track inquiries, applications, and conversion metrics.
• Set and monitor KPIs: inquiry volume, application rate, conversion rate, yield, and retention.
• Coordinate digital recruitment campaigns (SEM, social ads, email nurture) to drive qualified leads.
• Supervise the recruitment team: hiring, training, performance reviews, and budget management.
• Represent CUD at local and international recruitment events; brief leadership on market trends.

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• 10-12 years of experience in marketing, branding, or PR, with at least 3 years in higher education recruitment.
• Proven track record of meeting enrollment targets and optimizing recruitment funnels.
• Hands-on experience with CRM/SIS platforms (e.g., Salesforce, Slate, TargetX).
• Established network with school counselors, education agents, and community partners.
• Strong analytical skills: comfortable interpreting recruitment data and adjusting tactics.
• Excellent presentation, negotiation, and stakeholder management skills.
• Willingness to travel regionally for recruitment activities.
• Full professional proficiency in English; Arabic or French is advantageous.

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