Marketing Manager

Louzan Fashion; Ajman; On-site; AED 60,000 - 120,000; Full time

Job summary

A luxury fashion retailer in Ajman is seeking a Marketing Manager to develop and implement strategies aligned with business objectives. The ideal candidate has 5+ years of experience in luxury retail marketing, excellent communication skills, and strong project management capabilities. This role offers a dynamic environment and the opportunity to lead a marketing team while managing a diverse range of campaigns and initiatives.

Qualifications

• 5 years of experience in marketing, preferably in luxury retail or fashion.
• Proven track record in managing successful marketing campaigns.
• Strong understanding of digital marketing tools and analytics.

Responsibilities

• Develop and implement integrated marketing plans.
• Ensure consistent brand messaging across all channels.
• Oversee the company’s digital presence and analyze performance.
• Plan and execute marketing campaigns for product launches.
• Work closely with the retail operations team on promotions.
• Plan and manage corporate events and maintain media relationships.
• Manage the marketing budget and lead the marketing team.

Skills

Strategic thinking

Creative mindset

Excellent communication skills

Strong project management skills

Proficient in marketing platforms

Ability to work under pressure

Education

Bachelor's degree in Marketing or related field

Master's degree in related field

Tools

Google Ads

Meta Business Suite

Mailchimp

Job description

Job Description

Marketing Manager – Louzan Group

Responsibilities

• Marketing Strategy & Planning
  • Develop and implement integrated marketing plans aligned with Louzan Group’s overall business objectives.
  • Conduct market research and competitor analysis to identify trends and growth opportunities.
  • Manage the annual marketing calendar, including campaigns, product launches, and promotional activities.
• Brand Management
  • Ensure consistent brand messaging and visual identity across all channels.
  • Manage the brand positioning of Louzan and its sub-brands in the market.
  • Collaborate with designers and external agencies to create compelling brand content.
• Digital Marketing
  • Oversee the company’s digital presence, including website, SEO, social media, email marketing, and paid advertising.
  • Analyse digital performance and optimize campaigns based on KPIs (traffic, engagement, conversions).
  • Coordinate influencer marketing, content creation, and community management.
• Campaign Management
  • Plan and execute 360° marketing campaigns for product launches, sales events, and seasonal promotions.
  • Monitor the effectiveness of marketing initiatives and report on campaign performance.
• Retail & Visual Support
  • Work closely with the retail operations team to support in-store promotions and events.
  • Ensure consistency in in-store branding, visual merchandising, and marketing collateral.
• Events & PR
  • Plan and manage corporate events, exhibitions, product launches, and collaborations.
  • Build and maintain relationships with media outlets, influencers, and PR agencies to enhance brand visibility.
• Budget & Team Management
  • Manage the marketing budget efficiently and ensure ROI on all campaigns.
  • Lead and mentor the marketing team to deliver high-quality outputs and meet deadlines.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• 5 years of experience in marketing, preferably within luxury retail, fashion, perfume, leather goods & Hospitality industry.
• Proven track record in managing successful marketing campaigns and brand development.
• Strong understanding of digital marketing tools, analytics platforms, and CRM systems.

Skills

• Strategic thinking with a creative mindset.
• Excellent communication and presentation skills.
• Strong project management and organizational skills.
• Proficient in marketing platforms (Google Ads, Meta Business Suite, Mailchimp, etc.).
• Ability to work under pressure and manage multiple projects simultaneously.