Performance Marketing Specialist, Rooms - FIVE Palm Jumeirah

FIVE Hotels & Resorts; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury hotel group in Dubai is seeking a Digital Marketing Specialist to lead paid media campaigns and drive revenue. The ideal candidate has 3–5 years of experience in digital marketing, particularly in hospitality. You will be responsible for maximising rooms performance through strategic campaign execution. This position offers a vibrant work environment with opportunities to innovate and create impactful marketing strategies.

Benefits

Opportunity for career growth

Dynamic and creative work environment

Access to luxury amenities

Qualifications

• 3–5 years of experience managing paid media campaigns.
• Comfortable with analysing campaign results.
• Experience in website conversion-rate optimisation preferred.

Responsibilities

• Lead high-performing paid media campaigns.
• Maximise rooms performance through revenue-focused strategies.
• Monitor and elevate campaign KPIs.
• Conduct A/B testing to optimise bookings.
• Collaborate to optimise landing pages for conversions.

Skills

Proven record in paid Meta campaigns

High-impact revenue delivery

Strong analytical skills

Expertise in conversion funnels

Experience with GA4 and Google Tag Manager

Knowledge of attribution models

Collaborative work ethic

Problem-solving skills

Hands-on attitude

Tools

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Meta Conversion API

Job description

An Exhilarating Opportunity

Are You Ready for a Daring Challenge with The World’s Hottest Luxury Hotel Group? Disruptive by Design, FIVE Hotels and Resorts is Redefining ‘FIVE-Star’ Hospitality and Setting the Gold Standard across the Industry. Join the FIVE Tribe and Get Ready to Make Waves.

The Candidate

A Driven Self-Starter, you have excellent communication, leadership and organisational skills. As an astute creative and critical thinker, you can conceptualise and implement innovative solutions in a fast‑paced environment. Not even the smallest detail escapes your keen eye and you execute tasks proactively with precision and finesse. A ‘Can‑Do!’ attitude coupled with an inherent flair for taking ownership makes you a highly motivated go‑getter.

What We’re Looking For

• Proven track record of 3–5 years of experience managing paid Meta campaigns across Meta, Google (Search, Display, YouTube), TikTok, Snapchat, and other performance channels.
• Previous experience delivering high‑impact direct revenue through performance‑driven paid campaigns, ideally within hospitality or travel.
• ‑obsessed mindset with a sharp eye for analysing campaign results and uncovering actionable insights that drive bookings and boost ROI.
• Expert knowledge of conversion funnels, audience targeting, retargeting and budget optimisation, with the skill to engineer every step of the digital journey.
• Comfortable navigating GA4, Google Tag Manager and Meta Pixel/API, and translating raw data into next‑level campaign performance.
• Well‑versed in attribution models with the ability to optimise towards ROAS, CPA and booking KPIs.
• Highly collaborative, able to work closely with Web and E‑Commerce teams to align landing pages, booking flows and campaign strategy.
• Experience in website conversion‑rate optimisation is a welcome plus.
• Previous hospitality or rooms booking experience is highly preferred, with the ability to drive bookings in a high‑octane luxury lifestyle environment.
• Proactive nature, meticulous eye for detail, ensuring every aspect of the operation is perfectly curated.
• Superior problem‑solving skills and the competence to exceed expectations in dynamic, competitive environments.
• Hands‑on attitude, fuelled by a ‘Can‑Do!’ spirit.

Key Responsibilities

• Lead the development and execution of high‑performing paid media campaigns across Meta Ads, Google Ads (Search, Display, YouTube), TikTok Ads, Snapchat, and other digital platforms.
• Drive full‑funnel, revenue‑focused strategies that maximise FIVE’s rooms performance and deliver sensational conversion impact across digital touchpoints.
• Monitor, analyse, and elevate campaign KPIs—including ROAS, CPA, CTR and bookings—to ensure exponential growth and unmatched performance.
• Conduct top‑notch A/B testing across creatives, audiences, placements and bidding strategies to identify the most magnetic combinations that ignite direct bookings.
• Oversee robust tracking and attribution mechanisms through GA4, GTM and Meta Conversion API, ensuring accuracy in measurement and insight generation.
• Collaborate with the E‑Commerce and Web Experience Departments to optimise landing pages for seamless user journeys and elevated conversion rates.
• Produce regular, insight‑rich campaign performance reports highlighting achievements, uncovering optimisation opportunities and presenting strategic recommendations to senior leadership.
• Identify and test trailblazing platforms, tools and tactics to accelerate direct booking performance and stay ahead in the digital landscape.
• Champion a forward‑thinking mindset by staying plugged into the latest advertising innovations, algorithm changes, platform developments and competitor benchmarks.

The Team

‘FIVERs’ are cultured yet chic, confident yet self‑effacing, and work hard to play even harder. As a FIVE Tribe member, you’ll personify the distinct ‘Vibe at FIVE’ and apply it to create Insta‑perfect experiences for our guests that keep them coming back for more.

Sustainable Indulgence at FIVE

FIVE curates world‑class entertainment and luxury living while championing environmental stewardship. Driven by its core millennial base, FIVE leads the way in ‘Sustainable Indulgence’, delivering high‑energy experiences within an environmentally and socially responsible framework.

An Equal Opportunity Employer

We are an equal‑opportunity employer. FIVE represents over 80 nationalities across its 2000+ ‘FIVERs’ and is committed to hiring a diverse and inclusive workforce. We do not discriminate and are committed to hiring an inclusive, diverse culture.

About FIVE Hotels and Resorts

FIVE Hotels and Resorts prides itself on being disruptively different and daringly unique. Our growing portfolio of lavish destinations in the Middle East and Europe is the epitome of glamour and experiential luxury, offering boundary‑breaking experiences at FIVE’s award‑winning hotels, dining concepts and immersive nightlife venues. As part of the accomplished FIVE Tribe, you will be part of a group of high achievers who fearlessly challenge conventions on a global stage.

Find out more here: fivehotelsandresorts.com