S/he is the organization's champion actively supporting people's rights and building cases for more benefits on the long term and daily short term support. His/her job covers all people matters from attracting the best to developing the best and last but not least retaining only the best. S/he is doing this, following one main principle which is that the business will support the people only so that the people support the business; they are both directly and positively correlated. Every person is either adding value or adding cost. An APSL is a change catalyst enabling cultural change among all layers of the organization when needed and championing the agency's character, behaviors, and values with every person at all times.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.