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Regional Sales CRM Merchandiser Manager
Job summary
A recruiting firm based in Johannesburg is looking for a Regional Sales CRM Merchandiser Manager. This role involves driving sales growth, managing multiple stores, ensuring compliance with merchandising standards, and enhancing customer engagement. The ideal candidate has over 5 years of experience in retail leadership and a strong background in CRM. This role offers the opportunity to make a significant impact on store performance and customer satisfaction.
Qualifications
- 5+ years in a retail-level sales/merchandising leadership role.
- Proven responsibility for managing a chain/network of 6 outlets.
- Demonstrable, hands-on CRM experience.
Responsibilities
- Deliver monthly, quarterly, and annual sales targets.
- Ensure planogram compliance and merchandising standards.
- Manage a regional portfolio of 9 stores with structured visits.
Skills
Tools
Regional Sales CRM Merchandiser Manager
Reports to: CEO - Head of Retail
Location: Johannesburg, Gauteng
Our client has an opportunity for a Regional Sales CRM Merchandiser Manager to join their team of staff.
Responsible for growth, executing best-in-class merchandising, uplifting customer experience, and coaching store teams.
- Sales & Revenue Growth
- Deliver monthly, quarterly, and annual sales and GP targets per store and region.
- Build and execute store-level growth plans (range, pricing adherence, promotions, and local trade events).
- Track and improve Average Basket Size (ATV) and conversion; reduce lost sales due to OOS.
- Merchandising Excellence
- Ensure planogram compliance, correct facings, display standards, and promo execution per store.
- Drive On-Shelf Availability (OSA) and reduce OOS on the Must-Stock List (MSL).
- Run regular merchandising audits with photo evidence, close non-conformances within SLA.
- Multi-Store Operations Management
- Manage a regional portfolio of 9 stores with a structured visit cadence (e.g., 12-15 store visits / week).
- Lead weekly store performance reviews (KPIs, actions, owners, deadlines) and ensure price compliance.
- Partner with Inventory / SCM on replenishment, stock turns, and aging / returns.
- Direct / indirect leadership of Store Managers, Sales Associates, and Merchandisers (matrixed).
- Set targets, run coaching ride-alongs, conduct Performance Improvement Plans (PIPs) where needed, and recognise high performers.
- Build a pipeline of merchandising champions and cross-train on company standards.
- CRM, Reporting & Insights
- Maintain CRM hygiene (accurate store records, activities, pipelines); build dashboards and weekly reports.
- Translate CRM and POS data into store actions (assortment tweaks, promo resets, staff coaching).
- Present regional performance and improvement plans to Exco weekly.
- Customer Engagement & Community Marketing
- Elevate in-store customer experience; run local micro-activations to drive traffic and conversion.
- Capture customer feedback / NPS and close the loop with store teams.
- Governance, Compliance & Risk
- Ensure adherence to BCEA, LRA, CPA, POPIA, H&S standards, cash-up, and shrink controls.
- Enforce SOPs (pricing, discounts, returns, stock handling, and promotional claims).
- Experience: 5+ years in a retail-level sales / merchandising leadership role.
- Multi-store management: Proven responsibility for a chain / network of 6 outlets.
- CRM: Demonstrable, hands-on CRM experience.
- Impact: Track record of increasing store-level sales / revenue with measurable results.
- Operational & People: Strong operations discipline, team leadership / coaching, and customer engagement.
Advantageous: FMCG / Natural Health category experience; MS Excel (lookup / pivots), POS analytics; Pastel / Sage familiarity; valid drivers licence and reliable transport; multilingual (English + local languages).
- Commercial: Revenue growth, GP optimisation, pricing & promo tactics, stock turns.
- Operational: Planograms, OSA / OOS management, audit discipline, SOP compliance.
- Analytical: Uses POS / CRM data to prioritise high-impact store actions.
- Leadership: Coaching, performance management, conflict resolution.
- Customer: Service excellence, community activation, recovery of complaints.
- Communication: Clear reporting, stakeholder management, executive presentation.
- KPAs & KPIs is essential
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.