Regional Sales CRM Merchandiser Manager

Rooftop Recruitment; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A recruiting firm based in Johannesburg is looking for a Regional Sales CRM Merchandiser Manager. This role involves driving sales growth, managing multiple stores, ensuring compliance with merchandising standards, and enhancing customer engagement. The ideal candidate has over 5 years of experience in retail leadership and a strong background in CRM. This role offers the opportunity to make a significant impact on store performance and customer satisfaction.

Qualifications

• 5+ years in a retail-level sales/merchandising leadership role.
• Proven responsibility for managing a chain/network of 6 outlets.
• Demonstrable, hands-on CRM experience.

Responsibilities

• Deliver monthly, quarterly, and annual sales targets.
• Ensure planogram compliance and merchandising standards.
• Manage a regional portfolio of 9 stores with structured visits.

Skills

Sales & Revenue Growth

Merchandising Excellence

Multi-Store Operations Management

CRM, Reporting & Insights

Customer Engagement & Community Marketing

Governance, Compliance & Risk

Tools

MS Excel

CRM systems

POS analytics

Job description

Overview

Regional Sales CRM Merchandiser Manager

Reports to: CEO - Head of Retail

Location: Johannesburg, Gauteng

Our client has an opportunity for a Regional Sales CRM Merchandiser Manager to join their team of staff.

Responsible for growth, executing best-in-class merchandising, uplifting customer experience, and coaching store teams.

Responsibilities

• Sales & Revenue Growth
• Deliver monthly, quarterly, and annual sales and GP targets per store and region.
• Build and execute store-level growth plans (range, pricing adherence, promotions, and local trade events).
• Track and improve Average Basket Size (ATV) and conversion; reduce lost sales due to OOS.

• Merchandising Excellence
• Ensure planogram compliance, correct facings, display standards, and promo execution per store.
• Drive On-Shelf Availability (OSA) and reduce OOS on the Must-Stock List (MSL).
• Run regular merchandising audits with photo evidence, close non-conformances within SLA.

• Multi-Store Operations Management
• Manage a regional portfolio of 9 stores with a structured visit cadence (e.g., 12-15 store visits / week).
• Lead weekly store performance reviews (KPIs, actions, owners, deadlines) and ensure price compliance.
• Partner with Inventory / SCM on replenishment, stock turns, and aging / returns.
• Direct / indirect leadership of Store Managers, Sales Associates, and Merchandisers (matrixed).
• Set targets, run coaching ride-alongs, conduct Performance Improvement Plans (PIPs) where needed, and recognise high performers.
• Build a pipeline of merchandising champions and cross-train on company standards.

• CRM, Reporting & Insights
• Maintain CRM hygiene (accurate store records, activities, pipelines); build dashboards and weekly reports.
• Translate CRM and POS data into store actions (assortment tweaks, promo resets, staff coaching).
• Present regional performance and improvement plans to Exco weekly.

• Customer Engagement & Community Marketing
• Elevate in-store customer experience; run local micro-activations to drive traffic and conversion.
• Capture customer feedback / NPS and close the loop with store teams.

• Governance, Compliance & Risk
• Ensure adherence to BCEA, LRA, CPA, POPIA, H&S standards, cash-up, and shrink controls.
• Enforce SOPs (pricing, discounts, returns, stock handling, and promotional claims).

Minimum Requirements (essential)

• Experience: 5+ years in a retail-level sales / merchandising leadership role.
• Multi-store management: Proven responsibility for a chain / network of 6 outlets.
• CRM: Demonstrable, hands-on CRM experience.
• Impact: Track record of increasing store-level sales / revenue with measurable results.
• Operational & People: Strong operations discipline, team leadership / coaching, and customer engagement.

Advantageous: FMCG / Natural Health category experience; MS Excel (lookup / pivots), POS analytics; Pastel / Sage familiarity; valid drivers licence and reliable transport; multilingual (English + local languages).

Competencies

• Commercial: Revenue growth, GP optimisation, pricing & promo tactics, stock turns.
• Operational: Planograms, OSA / OOS management, audit discipline, SOP compliance.
• Analytical: Uses POS / CRM data to prioritise high-impact store actions.
• Leadership: Coaching, performance management, conflict resolution.
• Customer: Service excellence, community activation, recovery of complaints.
• Communication: Clear reporting, stakeholder management, executive presentation.
• KPAs & KPIs is essential