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General Manager, Brand and Marketing (Automotive)
Zusammenfassung
A leading automotive firm in Kuala Lumpur is seeking a strategic General Manager for Brand and Marketing to enhance brand visibility and market competitiveness. The ideal candidate will drive brand strategy, oversee integrated marketing communications, and lead cross-functional teams. Proven experience in brand strategies, strong leadership, and proficiency in English are essential. Knowledge of Malay and Chinese is a bonus. This role includes managing brand performance metrics and optimizing marketing effectiveness.
Qualifikationen
- Proven experience in brand and marketing strategy, preferably in automotive or consumer goods.
- Expertise in both ATL, BTL, and digital marketing integration.
- Strong track record in lead generation and ROI-driven decision making.
Aufgaben
- Define and enhance overall brand value and guidelines.
- Formulate marketing plans and conduct competitive analyses.
- Oversee lead generation from awareness to MQLs.
- Align messaging across channels for consistency.
- Monitor KPIs related to brand performance and customer behavior.
- Lead and develop marketing teams and collaborations.
Kenntnisse
We are seeking a strategic and forward-thinking General Manager, Brand & Marketing to elevate overall brand visibility and strengthen market competitiveness. This role leads all brand, marketing, and lead-generation functions, ensuring cohesive and impactful communication across ATL, BTL, and digital channels. The GM will oversee two key divisions—Brand Marketing (ATL & strategy) and Marketing Communications (BTL & digital)—driving alignment, performance, and consistent brand execution across the organization.
Key Responsibilities:
- Brand Strategy Leadership: Define, manage, and enhance overall brand value; develop and enforce brand guidelines; refine positioning to adapt to market needs.
- Marketing Strategy Development: Formulate mid-term, long-term, and annual marketing plans; conduct market, competitor, and PEST analyses; evaluate and improve campaign effectiveness.
- Lead Generation Ownership: Oversee the full lead funnel from awareness to Marketing Qualified Leads (MQLs); design integrated campaigns across ATL, BTL, and digital; optimize lead handover to Sales.
- Integrated Marketing Communications (IMC): Align ATL, BTL, and digital channels; ensure consistent brand messaging and customer experience; manage websites, landing pages, and social platforms strategically.
- Data-Driven Management: Set and monitor KPIs such as brand awareness, NPS, lead quality, CPL, and ROI; analyze customer behavior to optimize conversion rates (CRO); allocate marketing spend efficiently.
- Team Leadership: Lead and develop the Brand Marketing and Marketing Communication teams; manage collaboration with agencies, PR partners, and digital vendors; drive talent development and cross-department integration.
- Proven experience in brand and marketing strategy (automotive or consumer goods preferred).
- Expertise in ATL, BTL, and digital marketing integration.
- Strong track record in lead generation, CRO, and ROI-driven decision making.
- Excellent leadership, communication, and stakeholder management skills.
- Fluent in English; proficiency in Malay and Chinese is a plus.
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