General Manager, Brand and Marketing (Automotive)

MVC Resources; Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading automotive firm in Kuala Lumpur is seeking a strategic General Manager for Brand and Marketing to enhance brand visibility and market competitiveness. The ideal candidate will drive brand strategy, oversee integrated marketing communications, and lead cross-functional teams. Proven experience in brand strategies, strong leadership, and proficiency in English are essential. Knowledge of Malay and Chinese is a bonus. This role includes managing brand performance metrics and optimizing marketing effectiveness.

Qualifications

• Proven experience in brand and marketing strategy, preferably in automotive or consumer goods.
• Expertise in both ATL, BTL, and digital marketing integration.
• Strong track record in lead generation and ROI-driven decision making.

Responsibilities

• Define and enhance overall brand value and guidelines.
• Formulate marketing plans and conduct competitive analyses.
• Oversee lead generation from awareness to MQLs.
• Align messaging across channels for consistency.
• Monitor KPIs related to brand performance and customer behavior.
• Lead and develop marketing teams and collaborations.

Skills

Brand and marketing strategy

ATL and BTL marketing integration

Lead generation

Data-driven management

Team leadership

Job description

General Manager, Brand and Marketing (Automotive)

We are seeking a strategic and forward-thinking General Manager, Brand & Marketing to elevate overall brand visibility and strengthen market competitiveness. This role leads all brand, marketing, and lead-generation functions, ensuring cohesive and impactful communication across ATL, BTL, and digital channels. The GM will oversee two key divisions—Brand Marketing (ATL & strategy) and Marketing Communications (BTL & digital)—driving alignment, performance, and consistent brand execution across the organization.

Key Responsibilities:

• Brand Strategy Leadership: Define, manage, and enhance overall brand value; develop and enforce brand guidelines; refine positioning to adapt to market needs.
• Marketing Strategy Development: Formulate mid-term, long-term, and annual marketing plans; conduct market, competitor, and PEST analyses; evaluate and improve campaign effectiveness.
• Lead Generation Ownership: Oversee the full lead funnel from awareness to Marketing Qualified Leads (MQLs); design integrated campaigns across ATL, BTL, and digital; optimize lead handover to Sales.
• Integrated Marketing Communications (IMC): Align ATL, BTL, and digital channels; ensure consistent brand messaging and customer experience; manage websites, landing pages, and social platforms strategically.
• Data-Driven Management: Set and monitor KPIs such as brand awareness, NPS, lead quality, CPL, and ROI; analyze customer behavior to optimize conversion rates (CRO); allocate marketing spend efficiently.
• Team Leadership: Lead and develop the Brand Marketing and Marketing Communication teams; manage collaboration with agencies, PR partners, and digital vendors; drive talent development and cross-department integration.

Requirements

• Proven experience in brand and marketing strategy (automotive or consumer goods preferred).
• Expertise in ATL, BTL, and digital marketing integration.
• Strong track record in lead generation, CRO, and ROI-driven decision making.
• Excellent leadership, communication, and stakeholder management skills.
• Fluent in English; proficiency in Malay and Chinese is a plus.