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Job Summary

MAF is a leading company in digital advertising, designing innovative solutions for advertisers and publishers in the performance app marketing industry. Founded in 2012 with a simple app (myAppFree), we have since evolved into a multinational organization with a clear vision: transforming advertising into discovery.

Today, we operate a suite of popular loyalty and rewards-based apps: including MyFreeApp and BigCash along with our Monetization SDK (MyChips), helping users discover new offers while driving engagement for our partners. Our passionate team is spread across the globe, united by the mission to help apps and brands connect with millions of users in meaningful ways.

As we continue to grow, we are seeking a Human Resources Senior to join our leadership team. In this strategic role, you will oversee all aspects of HR from high-level strategy to hands-on operations, ensuring our people and culture thrive. You will collaborate closely with other executives, manage and mentor our current HR generalist, and lead key HR initiatives that support our remote-friendly and globally distributed team.

We pride ourselves on a culture that balances innovation with work-life balance, fostering a structure that enables remote work without sacrificing team spirit. If you’re excited about leading the people strategy in a dynamic, innovative company, we’d love to hear from you!

Responsibilities

• Strategic HR Leadership: Develop and implement HR strategies aligned with MAF’s business goals and core values. Provide guidance to the executive team on organizational design, workforce planning, and talent development.
• HR Operations Management: Oversee day-to-day HR functions including recruitment, onboarding, performance management, employee relations, employer branding, and compliance with relevant labor laws. Ensure HR policies and processes run smoothly and efficiently.
• Remote Team Culture: Champion a remote-friendly culture that keeps our distributed team engaged and connected. Implement initiatives for effective remote onboarding, communication, and team-building. Develop policies that support flexible work while maintaining high performance and accountability.
• Talent Development & Retention: Lead programs for employee training, career development, and succession planning. Foster a positive work environment where team members can grow their skills and advance in their careers. Monitor engagement and retention metrics, and take action to continuously improve the employee experience.
• HR Team Management: Manage and support our HR Generalist (and future HR team members), providing mentorship, guidance, and professional growth opportunities. Ensure the HR team delivers excellent service to employees and leadership.
• Executive Collaboration: Act as a trusted advisor to leadership on all human capital matters. Work closely with department heads to address staffing needs, advise on performance evaluations, and guide organizational change initiatives. Contribute to cross-functional decision-making as the voice of people strategy.
  
  
  

Qualifications

• Education & Experience: Bachelor’s degree (or higher) in Human Resources, Business Administration, or a related field. 7+ years of progressive HR experience, including at least 3 years in a senior HR leadership role.
• HR Expertise: Demonstrated knowledge of HR best practices across recruitment, performance management, compensation & benefits, and compliance. Familiarity with Italian and European HR regulations and labor laws is highly preferred.
• Strategic Vision & Execution: Proven ability to align HR strategy with business objectives and to drive initiatives from concept to completion. Experience developing and implementing HR policies and programs that support company growth and culture.
• Remote/Distributed Work: Prior experience managing HR for remote or distributed teams. Comfortable designing policies and engagement strategies for a workforce that operates across multiple locations and time zones.
• Leadership & Collaboration: Excellent leadership, communication, and interpersonal skills. Ability to influence and collaborate with executives and employees at all levels. Experience coaching managers and leading an HR team with a hands-on approach.
• Problem Solving & Adaptability: Strong analytical and problem-solving abilities. Able to use data and HR metrics to inform decisions. Flexible and able to adapt quickly in a fast-paced, evolving environment.
• Language: Fluent in English (written and spoken). Additional language skills are a plus, given our base in Italy and international team.
  
  
  

Preferred: HR certification (e.g., SHRM-SCP, CIPD) and experience in the tech or digital advertising industry are advantageous.

Compensation & Benefits

• Competitive Salary: An attractive executive-level salary commensurate with your experience and the seniority of this role (aligned with industry benchmarks for HR leadership). Performance-based bonuses or incentives may be included (ranging from 45K-50K RAL)
• Remote Work & Flexibility: This position is remote-friendly. Work from anywhere within a compatible time zone (our core operations are in Central Europe, USA and APAC) with flexibility in working hours. No mandatory office days: results matter more than where you work.
• Benefits Package: Comprehensive benefits aligned with local standards and MAF’s policies. This includes generous paid vacation, national holidays, sick leave, and contributions to social security/health insurance or equivalent allowances (depending on your country of residence).
• Professional Development: An annual budget for training, workshops, and professional development to support your continuous growth. We believe in investing in our team’s learning and career progression.
• Equipment & Home Office: All the tools you need to succeed: we provide modern hardware (laptop, accessories) and a home-office stipend to ensure a comfortable and productive remote work environment.
• Team Events: Periodic company retreats and team-building activities (virtual and in-person) to strengthen team cohesion. You’ll have opportunities to meet colleagues face-to-face during all-hands gatherings or strategy sessions.
  
  
  

Remote Work Eligibility

MAF is headquartered in Italy (UTC+1) and has a globally distributed team. We welcome candidates from any location who can align their work schedule with European business hours.

Candidates based in Italy are ideal, but we are open to other locations for the right candidate. Occasional travel for team off-sites or key meetings may be expected (with plenty of advance notice).