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Global Lifecycle Marketing Lead
Job summary
A leading technology company in energy is seeking a Lifecycle Marketing Specialist to develop and manage a comprehensive nurture program. The role requires a minimum of 5 years experience in lifecycle or customer marketing and the ability to tailor campaigns for diverse audiences. The ideal candidate will have a background in B2B software, and ideally, experience in the energy sector. This is a unique opportunity to make a substantial impact on customer relationships and product adoption within a global context.
Benefits
Qualifications
- Minimum 5 years of experience in lifecycle marketing, customer marketing, product marketing or campaign marketing.
- Background in enterprise B2B software.
- Ideally a background in energy, utilities or sustainability.
Responsibilities
- Devise an end-to-end nurture program across the full lifecycle.
- Define persona and audience segments for tailored campaigns.
- Run a global program initially from the US through Europe to Japan and Australia.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.