Senior CRM & Lifecycle Lead — Multi-Channel Growth

Motorway; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive marketplace in the UK is looking for a Senior CRM Manager to support the CRM strategy. The role involves creating and executing CRM programmes, data analysis, and implementing lifecycle marketing for B2C customers. The ideal candidate will have experience in customer marketing and a strong analytical mindset, ready to drive impactful initiatives in a fast-paced environment. Join a dynamic team transforming the used-car market!

Qualifications

• Experience developing and executing impactful CRM programmes in consumer tech.
• Ability to understand customer behavior and data-driven strategy development.
• Experience collaborating with product and engineering teams.

Responsibilities

• Create and execute a strategic vision for CRM across multiple touchpoints.
• Manage lifecycle journeys and marketing campaigns for B2C customers.
• Analyse data to improve customer experience and report to senior leadership.

Skills

Customer marketing and CRM

Strategic and analytical mindset

Attention to detail

Communication skills

Understanding of CRM tools

Tools

Braze

Job description

A leading automotive marketplace in the UK is looking for a Senior CRM Manager to support the CRM strategy. The role involves creating and executing CRM programmes, data analysis, and implementing lifecycle marketing for B2C customers. The ideal candidate will have experience in customer marketing and a strong analytical mindset, ready to drive impactful initiatives in a fast-paced environment. Join a dynamic team transforming the used-car market!