Jobs at Estee Lauder in United Kingdom

Description

At Estée Lauder Companies, the Consumer is at the heart of everything we do.

The ELC Consumer Insight Manager is responsible for building and maintaining a robust and agile understanding of UK consumer trends, behaviors, and opportunities. They will deliver this learning into our brand and functional teams and demonstrate how this insight can be turned into action to win.

They are responsible for supporting the brands and central functions to ensure that the Consumer is at the heart of every decision, understanding who they are, the products they purchase, and the channels they engage in. This ensures these insights are embedded into decision-making across marketing, communication, omni-channels, as well as broader brand & regional strategies. Working closely with the Data & Analytics and wider Enterprise Marketing teams, this role is critical in addressing key challenges clearly and coherently, transforming big data into accessible stories. They will help with current needs and provide insights on how the business can evolve, stay ahead of the competition, and build market share.

General Responsibilities:

• Power Estée Lauder Companies' portfolio of brands with actionable consumer insights across Skincare and Haircare.
• Activate insight pillars for the region: Innovation and Trends, Consumer Segmentation, Cultural Relevancy, Social Listening, Shopper Insight (online, in-store, omnichannel), and Brand Health Tracking.
• Drive activation on Channel and Competitor Insights: building proactive and reactive competitor tracking, and providing insights on current and future consumer shopping trends.
• Develop and execute Category Pillar insights focusing on growth-driving categories and sub-categories, including product-specific insights such as claims and ingredients.
• Partner with Data & Analytics to integrate 1st and 3rd party data (CRM, NPD/IRI) with consumer insights, supporting broader market trends with quantitative data.
• Conduct qualitative (consumer panels) and quantitative studies throughout the year to address key business needs.
• Provide inputs on future tools, systems, and suppliers needed to advance strategy.
• Collaborate with key agencies and partners (Morning Consult, WGSN, Toluna, Mintel, Research agencies) to identify new trends and consumer behaviors.

Role Responsibilities:

• Report to Consumer Insights Senior Manager.
• Work closely with Global & Regional Consumer Insights teams.
• Serve as the key contact for Skincare + Haircare Brand insights requests, research, and support.
• Collaborate with Global Innovation, Trend, and Category Insights Teams; Global Foresight & Insight Teams; Global Corporate Marketing Analytics; and Global Retail Channel Team.
• Support managing all key insights agency contacts & contracts in the region.
• Support all corporate, global, and brand consumer insight initiatives.

Qualifications:

• Marketing experience in retail, cosmetics, luxury goods, or FMCG sectors.
• Strong strategic accountability in marketing.
• Excellent communication skills for clear messaging to consumers and stakeholders.
• Strong analytical and decision-making skills.
• Proactivity.
• Experience in Consumer Insights.
• Strong digital understanding, with interest in trends and new technology.
• Ability to lead cross-functional teams and interface with international markets.