Global Lifecycle Marketing Lead

Kraken Digital Asset Exchange; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading technology company in energy is seeking a Lifecycle Marketing Specialist to develop and manage a comprehensive nurture program. The role requires a minimum of 5 years experience in lifecycle or customer marketing and the ability to tailor campaigns for diverse audiences. The ideal candidate will have a background in B2B software, and ideally, experience in the energy sector. This is a unique opportunity to make a substantial impact on customer relationships and product adoption within a global context.

Benefits

Great workplace environment

Support for potential accommodations during interviews

Qualifications

• Minimum 5 years of experience in lifecycle marketing, customer marketing, product marketing or campaign marketing.
• Background in enterprise B2B software.
• Ideally a background in energy, utilities or sustainability.

Responsibilities

• Devise an end-to-end nurture program across the full lifecycle.
• Define persona and audience segments for tailored campaigns.
• Run a global program initially from the US through Europe to Japan and Australia.

Skills

Lifecycle marketing

Customer marketing

Campaign marketing

B2B software

Global experience

Job description

A leading technology company in energy is seeking a Lifecycle Marketing Specialist to develop and manage a comprehensive nurture program. The role requires a minimum of 5 years experience in lifecycle or customer marketing and the ability to tailor campaigns for diverse audiences. The ideal candidate will have a background in B2B software, and ideally, experience in the energy sector. This is a unique opportunity to make a substantial impact on customer relationships and product adoption within a global context.