Product Marketing Strategy Lead: Positioning & Narrative

Story Terrace Inc.; Greater London; On-site; GBP 80,000; Full time

Job summary

A leading software company in London is seeking a Product Marketing Strategy Lead. This role is responsible for positioning, messaging, and narrative systems across various products. The ideal candidate will have 5-10 years of Product Marketing experience and must excel in analytical judgment and collaborative communication. You will partner with multiple teams to develop compelling narratives and ensure alignment across all go-to-market motions. A dynamic and evolving environment awaits those who can translate complex offerings into clear value propositions.

Qualifications

• 5–10 years of Product Marketing experience with strong ownership of positioning and messaging.
• Ability to understand complex SaaS and service offerings and express them simply across enterprise, reseller, and SMB buyer types.
• Strong analytical judgment with the ability to translate product and market insight into clear positioning.

Responsibilities

• Gather insights across various sources to understand buying criteria, objections, and value drivers.
• Build and refine positioning frameworks across brand, product, services, and ICP segments.
• Collaborate with our content strategist to ensure narratives are structured, resonant, and accurately expressed.

Skills

Product Marketing experience

Analytical judgment

Collaborative communication

Job description

A leading software company in London is seeking a Product Marketing Strategy Lead. This role is responsible for positioning, messaging, and narrative systems across various products. The ideal candidate will have 5-10 years of Product Marketing experience and must excel in analytical judgment and collaborative communication. You will partner with multiple teams to develop compelling narratives and ensure alignment across all go-to-market motions. A dynamic and evolving environment awaits those who can translate complex offerings into clear value propositions.