Growth, Product & Insights Lead — PLG & CRO

TerraQuest; Birmingham; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading planning and property solutions provider is seeking a Growth Product & Insights Lead to drive innovative marketing strategies and optimize conversion rates. This role involves leading a small team, collaborating with various departments, and utilizing data analytics tools like GA4 and HubSpot. The ideal candidate will have over 5 years of experience in growth marketing, strong analytical skills, and a passion for driving product-led growth. Competitive salary and flexible working conditions are offered in this dynamic position based in Birmingham.

Benefits

Pension

Life Assurance

Employee Assistance Programme

Flexible working hours

Qualifications

• 5+ years in growth marketing or product marketing.
• Strong analytical skills with experience in data tools.
• Experience in funnel optimisation and A/B testing.

Responsibilities

• Define and implement Product-Led Growth strategies.
• Develop campaigns aligned with business objectives.
• Lead conversion rate optimisation experiments.

Skills

Growth marketing

CRO

Digital optimisation

Product marketing

Analytical capability

Strong communication

Tools

GA4

HubSpot

Looker

Job description

A leading planning and property solutions provider is seeking a Growth Product & Insights Lead to drive innovative marketing strategies and optimize conversion rates. This role involves leading a small team, collaborating with various departments, and utilizing data analytics tools like GA4 and HubSpot. The ideal candidate will have over 5 years of experience in growth marketing, strong analytical skills, and a passion for driving product-led growth. Competitive salary and flexible working conditions are offered in this dynamic position based in Birmingham.