Marketing Digital à France

Geopost, a European leader in parcel delivery and solutions for e-commerce, operates in more than 50 countries across all continents through its network of expert delivery brands, including: DPD, Chronopost, SEUR, BRT, Speedy and Jadlog. Leveraging its industry-specific expertise, Geopost is further growing the development of Out-Of-Home delivery services with Pickup, the densest parcel shop and locker network in Europe, and is also expanding temperature-controlled solutions for food and healthcare business. In a world of acceleration and transformation, Geopost engages and embraces new e-commerce territories with ESW via Asendia, epicery and Pourdebon.com.

With 57,000 employees, Geopost endeavors to make commerce more convenient, profitable and sustainable for their customers and communities. Committed to becoming an international reference in sustainable delivery, Geopost is the first global delivery company to have its roadmap to Net Zero by 2040 approved by the Science Based Targets initiative (SBTi).

Part of the La Poste group, Geopost generated a €15.7 billion revenue and delivered 2.1 billion parcels worldwide in 2023.

As a Roll-Out Manager, you will have a key role:

• As one of the privileged contacts of the BU (with the ITPM of the solution and the Marketing owner), working on the functional gap analysis phase, coordinating with group Marketing and IT teams.
• Driving the preparation of the technical environment.
• Training the trainer, helping the BU to become autonomous on the solution.
• Assisting / Accompanying the BU during the rollout and hypercare phase.

You will be involved in new, innovative and strategically important Consumer solutions. You are an ambassador for the Group IT and Marketing strategy and have a pivotal role in managing change within the BU / Geopost joint activities.

To complete successfully your mission, you will be responsible for the following tasks:

The Roll-out Project Manager is responsible for the management of the full cycle of the deployment of Group Digital Solutions, of their designated products, within the Business Units, teaming up with Geopost Marketing team.

You are in charge of preparing status and follow-up reports of the roll-out activities for governance instances in IT, Marketing and other functions when applicable.

Once the Business unit has expressed their commitment to the deployment of the solution, you will ensure the onboarding process:

• Identify the Stakeholders (BU and Group).
• Establish the project governance.
• Introduction of the Solution to the BU (Demonstrations, opening of accounts etc.).
• Establish the scope of the project, including any gap with existing BU solutions.
• Identify and fix KPIs of the project.
• Liaise with the Solution Development team to identify and validate any Solution adjustment within the application itself but also in potential dependencies, ensuring consistency with Group Marketing and IT Strategies.

Managing / driving Acceptance test phase by User / BU for Solution in scope. The activities can be adjusted according to the context of the integration within the BU / with the solution / services in scope.

The deployment of a new solution in the business units may constitute a significant departure from their current way of working and it is important that the change process is as smooth as possible, as not to disrupt the operations and / or generate customer service contacts.

In this area, your mission is to facilitate the change management within the Business Unit. Activities include, but are not limited to:

• Training the trainer.
• Coordinating with the Marketing department for the supply of documentation and visuals for the Group Solution promotion, and helping with internal communications.
• Maintaining the Solution documentation and ensuring its evolution along product lifecycle.

You are the principal point of contact for the BU to ensure clear lines of communication with the following departments:

• Digital Solution Product teams.
• Group Testing Teams.
• IT Process / Operations / Architecture / Data.
• Marketing.
• Legal.

You are expected to have a minimum of 5 years of successful experience in leading IT projects roll-out in an international and multicultural environment. You have demonstrated an ability to orchestrate multiple activities across the various disciplines in high pressure situations and maintain the impetus of your allocated project.

Good communication skills in an English-speaking environment are essential for this role as this is the only common language between all parties. You will be required to prepare written materials for training and demonstration purposes and for project management reporting and meeting / video call records.

While there is not a requirement for any IT specific technical skill for this role, it is important that you are aware of current IT system tendencies and that you stay up to date with new industry standards. You should be familiar with IT Product and Project Management and know the complete lifecycles and different digital solution implementation methods. This will require you to demonstrate a good level of curiosity in the Geopost ecosystem and the IT community in general.

We are aware that the onboarding requires a minimum period of adjustment and Geopost will provide you with the relevant assistance, however, we expect rapid autonomy in acquiring information to ensure that you are ready to fulfil the role as Roll-out manager.

• Fluent English is mandatory.
• Effective communication skills, written and oral, with various stakeholders (IT, Marketing, Operations, Finance, etc.).
• Interpersonal skills, team player.
• Comfortable with matrix organization, ability to navigate complex environments.
• Be proactive, autonomous, escalate when needed.
• Ability to analyse, prioritize, synthesize and bridge between business and technical aspects of the projects.
• Good Knowledge of common IT architecture.
• Minimum technical background allowing a good understanding of complex modular ecosystems.
• Customer and service quality orientation.
• Comfortable with matrix organization.
• Key advantage: experience in B2B / 2B2C notifications tools.

Business trips (mostly in Europe) would be expected (up to 20%).