Redes Sociales jobs in Spain

• Creates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets.
• Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
• Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives.
• Works with our product, loyalty, marketing, and operations teams to ensure that communications are on-brand and impactful.
• Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
• Implementation of Central CRM campaigns (Push Notifications, Newsletters).
• Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing.
• Benchmarking, providing new ideas for touchpoints in A / B test scenarios.
• Aligns with other functions e.g., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets.

Optional support :

• Sampling / Insert into parcel (Own Brand brochure, true new customer leaflet, food samples ...) planning, execution, A / B testing and analysis.
• Postal print mailings from conception to execution and reporting (agency selection, graphics briefing, coupon code generation, customer segmentation until send-out and results analysis). Single point of contact to external print agencies.

Focusing on KPIs such as :

• Revenue generated through direct marketing channels.
• Customer and / or sales retention "loyalty".
• Activation.
• Engagement.
• Reactivation.

Qualifications :

• 2-3 years of Marketing Automation and CRM experience.
• BSc+ degree in business administration, e-commerce, marketing, tech, or related field.
• Proficiency in customer data and CRM processes, ideally experience in FMCG.
• Analytical mindset and enthusiasm for understanding customers, driving Campaigns.
• Fluent in English, and Dutch language at fluent level (B2).
• Demonstrated experience in managing complex, high-impact projects.

Additional Information :

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

Our benefits :

• Internal and external training.
• Team events.
• LI-Hybrid️ 28 vacation days and days off on 24th and 31st of December.
• Corporate rates at a local gym chain (Body & Soul).
• Company mobile phone for work and personal use.

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.