CRM Campaign Manager with Dutch Language (all genders)

zooplus SE; Comunidad Valenciana; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Marketing Automation Specialist to enhance customer engagement through innovative multi-channel campaigns. This role involves creating impactful communications, managing complex projects, and leveraging customer data to drive activation and loyalty. You will collaborate with cross-functional teams to ensure brand consistency while focusing on key performance indicators such as revenue and customer retention. Join a passionate team in a hybrid work environment, where your contributions will shape customer experiences and drive business success.

Servicios

Internal and external training

Team events

28 vacation days

Days off on 24th and 31st of December

Corporate gym rates

Company mobile phone

Formación

• 2-3 years of experience in Marketing Automation and CRM.
• Strong analytical mindset with a focus on customer understanding.

Responsabilidades

• Drive customer activation and engagement through multi-channel campaigns.
• Monitor and analyze campaign performance for continuous improvement.

Conocimientos

Marketing Automation

CRM Processes

Analytical Skills

Project Management

Customer Engagement

Fluent in English

Fluent in Dutch

Educación

BSc in Business Administration

BSc in E-commerce

BSc in Marketing

BSc in Tech or related field

Descripción del empleo

• Creates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets.
• Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
• Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives.
• Works with our product, loyalty, marketing, and operations teams to ensure that communications are on-brand and impactful.
• Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
• Implementation of Central CRM campaigns (Push Notifications, Newsletters).
• Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing.
• Benchmarking, providing new ideas for touchpoints in A / B test scenarios.
• Aligns with other functions e.g., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets.

Optional support :

• Sampling / Insert into parcel (Own Brand brochure, true new customer leaflet, food samples ...) planning, execution, A / B testing and analysis.
• Postal print mailings from conception to execution and reporting (agency selection, graphics briefing, coupon code generation, customer segmentation until send-out and results analysis). Single point of contact to external print agencies.

Focusing on KPIs such as :

• Revenue generated through direct marketing channels.
• Customer and / or sales retention "loyalty".
• Activation.
• Engagement.
• Reactivation.

Qualifications :

• 2-3 years of Marketing Automation and CRM experience.
• BSc+ degree in business administration, e-commerce, marketing, tech, or related field.
• Proficiency in customer data and CRM processes, ideally experience in FMCG.
• Analytical mindset and enthusiasm for understanding customers, driving Campaigns.
• Fluent in English, and Dutch language at fluent level (B2).
• Demonstrated experience in managing complex, high-impact projects.

Additional Information :

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

Our benefits :

• Internal and external training.
• Team events.
• LI-Hybrid️ 28 vacation days and days off on 24th and 31st of December.
• Corporate rates at a local gym chain (Body & Soul).
• Company mobile phone for work and personal use.

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.