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Marketing Communications Manager
Job summary
A premier hospitality group in Singapore seeks an Assistant Manager or Manager to drive marketing strategies for its brands. The role involves executing marketing campaigns, managing social media, and crafting engaging content. Ideal candidates should have a degree in Marketing/Communications and 3-4 years of hospitality marketing experience. Strong project management skills and excellent command of English are essential. This position plays a crucial role in enhancing brand awareness and market share.
Qualifications
- 3-4 years of experience in hospitality marketing.
- Strong project management skills and multi-tasking ability.
- Excellent command of English with flair for writing.
Responsibilities
- Strategize and execute marketing campaigns for the hotel and its brands.
- Create content for digital marketing and social media.
- Manage publicity activities and collaborate with media.
Skills
Education
Reporting to the Cluster Director of Marketing Communications, the Assistant Manager or Manager is responsible to assist in the development and execution of marketing and communication strategies for brands on both online and offline platforms; with the objective to position brands to drive awareness and conversion in order to achieve goals and increase market share/revenue.
Brands under this portfolio include Hotel, Restaurants & Bars, Spa, Weddings as well as Meetings & Events. To be successful in this role, you should have experience and knowledge in hospitality marketing, be self‑motivated, analytical and be able to turn creative ideas into effective marketing campaigns.
- Strategize and execute marketing campaigns for hotel and its brands.
- Digital marketing, social media strategy and content creation for brands under portfolio.
- Copywriting for press releases, advertising, EDMs, social media and digital platforms.
- Publicity activities, collaborating with media and industry influencers for awareness.
- Effectively manage time and resources to meet multiple project deadlines.
- Perform other duties deemed necessary by management to support the hotel’s objectives.
- Degree in Marketing/Communications or an equivalent combination of qualifications and work experience.
- 3 – 4 years of experience in hospitality marketing.
- Meticulous, with strong project management skills and the ability to multi‑task.
- Excellent command of English, with a flair for the written word.
- A team player, who’s able to complete tasks independently
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.