Marketing jobs in Singapore

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

Key Responsibilities & Tasks

Responsible for achieving marketing demand generation and revenue objectives for the Cloud ERP portfolio within the Southeast Asia Go-To-Market plan and priorities. Accountable for driving demand generation and acceleration by meticulously planning and executing marketing activities, programs, and campaigns. Additionally, actively collaborate across the entire marketing organization to ensure an optimal return on marketing investment for SAP, emphasizing a holistic approach beyond individual activities.

• Lead the development and execution of the marketing strategy, meticulously identifying the most effective marketing mix to address specific business needs. This includes hands-on organization of community-building events, crafting compelling scripts, managing email communication, overseeing telemarketing efforts, and implementing nurturing activities.
• Serve as the go-to expert on brand experience, ensuring quality, consistency, and compliance are maintained across all demand generation and nurturing activities.
• Guarantee an optimal mix of marketing activities at each stage of the customer journey, emphasizing reusability for SEA countries.
• Act as a key liaison between marketing and sales, either representing the marketing face to corresponding sales executives or managing the portfolio in alignment with business priorities.

Lead Management

• Contribute knowledge and insights when collaborating with key business stakeholders on the review and analysis of lead reports.
• Demonstrate high degree of skill to proactively analyze impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.

Demand Management

• Collaborate with business stakeholders to enhance the impact of marketing, striving for improved lead quality, higher conversion rates, and optimized campaign processes
• Develop and execute field marketing strategies for the Cloud ERP portfolio in Southeast Asia to generate demand and accelerate the pipeline effectively
• Enable sales through high-impact push and pull marketing channels, ensuring optimal return on marketing investment for SAP by looking beyond individual activities and collaborating across the entire marketing organization
• Leverage digital and traditional channels to create impactful marketing campaigns

Market Research/Analysis

• In preparation for successful tactic execution, understand the market, competitive landscape and target audience, how to segment and adapt messages, and to optimize campaign tactics.

Data and Performance Management

• Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including data segmentation tools, CRM, reports, dashboards and scorecards. 
   
• Measure and report on the performance of marketing campaigns, providing insights for continuous improvement

• In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost.

Field Enablement & relationship management

• In consistent alignment with business stakeholders, in the development of effective marketing programs and campaign.
• Establish and nurture relationships with key stakeholders, including customers, partners, and industry influencers
• Ensure consistency in messaging and branding across all marketing channels
• Collaborate with the regional marketing team & country marketing team to align program & campaigns with overall marketing objectives
• Understand the importance of different routes to market in order to leverage channels and ecosystem to optimize impact and reach of respective marketing tactics.
• Consider how to expand the reach of campaigns as well as respective budget optimization through other revenues.

Experience & Language Requirements

• Minimum 8-10 years of marketing experience in field marketing or demand generation
• Working in a multi-national company
• Experience in/with sales
• Proven experience in field marketing, preferably in the technology or ERP industry
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication and interpersonal skills
• Data-driven mindset with the ability to analyze marketing metrics and adjust strategies accordingly
• Project leadership (medium to large-scaled projects)
• Willingness to travel within Southeast Asia as needed

Education

• Bachelor's degree or equivalent required
• MBA/Master's degree or equivalent preferred

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy . Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 384374 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.
 

Job Segment: Field Marketing, Cloud, ERP, Channel Marketing, Marketing MBA, Marketing, Technology

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