Marketing Assistant

5-hour International Corporation; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

A global marketing firm in Singapore is looking for a Marketing Assistant to support brand and digital marketing efforts. The role involves executing digital advertising campaigns, analyzing performance metrics, and assisting in content development. Ideal candidates are recent graduates in marketing or related fields with a strong interest in brand building and digital performance marketing. This role provides exposure to paid media and analytics, making it perfect for those looking to grow in the marketing field.

Qualifications

• Fresh graduates in marketing or related fields are welcome.
• Experience in digital campaigns or social media is an advantage.
• Familiarity with paid ads platforms or e-commerce backends is a plus.

Responsibilities

• Support execution of digital advertising campaigns and monitor performance.
• Assist in development and execution of marketing content.
• Track and analyze marketing performance metrics.

Skills

Brand marketing interest

Digital performance marketing

Data interpretation

Communication skills

Education

Diploma or Degree in Marketing

Job description

Job Title: Marketing Assistant (Brand & Digital Marketing)

Job Purpose

The Marketing Assistant supports the Brand and Digital Marketing teams in executing and optimizing marketing initiatives across digital, e-commerce, and offline channels. This role is suitable for marketing or digital marketing graduates with a strong interest in brand building, performance marketing, and data-driven execution. The role offers structured exposure to paid media, campaign analytics, and consumer engagement initiatives.

Key Responsibilities

Digital & Paid Marketing Support

• Assist in executing, monitoring, and optimizing paid digital advertising campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads, including Performance Max and Google Search (SEM)
• TikTok Ads (exposure preferred)
• Support campaign setup, audience targeting, creative coordination, and bidding adjustments under guidance.
• Work closely with senior team members to ensure campaigns align with performance objectives and brand direction.

Brand & Content Execution

• Support development and execution of marketing content and campaign assets.
• Ensure brand guidelines are consistently applied across all marketing channels and touchpoints.

KOL / Sponsorship Sourcing and Coordination

• Support KOL engagement activities (briefings, schedules, posting follow-ups)
• Track content delivery and consolidate performance outcomes for internal review

Marketing Performance Tracking & Reporting

• Track, analyze, and interpret digital marketing performance across channels.
• Monitor and evaluate key performance metrics, including CTR, CVR, ROAS, CPC, CPA, CPM, and engagement rate.
• Translate campaign data into meaningful insights, identifying trends, gaps, and optimization opportunities.
• Support the development of performance recommendations to improve efficiency, conversion, and return on ad spend.
• Maintain accurate and structured campaign performance trackers and documentation.

E-commerce & Marketplace Support

• Assist in managing and updating product listings, pricing, and promotions across e-commerce platforms.
• Support campaign mechanics, bundles, and GWP (Gift-With-Purchase) sourcing initiatives.
• Coordinate updates with internal teams and external vendors to ensure execution accuracy.

Offline Marketing & Consumer Activation

• Support execution of roadshows, events, and consumer activation activities.
• Assist with coordination and rollout of point-of-sale (POS) materials and retailer promotional programs.

Marketing Operations & Administrative Support

• Provide day-to-day marketing administrative and coordination support.
• Track and consolidate marketing spend and budgets.
• Assist with documentation, invoices, and campaign records management.

Requirements & Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications, or related disciplines
• Fresh graduates are welcome to apply
• Internship, project, or academic exposure to marketing, digital campaigns, or social media is an advantage
• Prior exposure to paid ads platforms, e-commerce backends, or influencer marketing is a plus but not mandatory

Skills & Competencies

• Strong interest in brand marketing and digital performance marketing
• Basic understanding of paid media concepts and marketing funnels
• Comfortable working with data and interpreting performance metrics
• Structured, detail-oriented, and execution-focused
• Good communication and coordination skills