Senior Marketing Executive

TIANJIN PHARMACEUTICAL DA REN TANG SINGAPORE DEVELOPMENT CO., PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An international pharmaceutical company in Singapore is seeking a Senior Marketing Executive to support localization and execution of marketing initiatives. The role requires minimum 4-6 years of experience, proficiency in Chinese and English, and familiarity with digital marketing and market practices in Singapore. You will work closely with HQ teams and external agencies to ensure effective communication and marketing executions both online and offline.

Benefits

Competitive compensation and benefits package

Opportunities for professional growth and development

Collaborative work culture

Qualifications

• Minimum 4–6 years of relevant marketing experience with regional or cross-border exposure.
• Experience in Traditional Chinese Medicine or related sectors is preferred.
• Good understanding of Singapore market practices and consumer behavior.

Responsibilities

• Liaise with HQ marketing teams for localization of marketing materials.
• Support execution of digital marketing initiatives and content creation.
• Coordinate offline marketing opportunities and events in Singapore.
• Monitor market trends and customer feedback for marketing improvement.

Skills

Strong proficiency in Chinese and English

Digital marketing experience

Strong communication skills

Project coordination

Education

Diploma or Bachelor’s degree in Marketing or related discipline

Job description

Job purpose

The Senior Marketing Executive supports the International Market Marketing Director in executing and localizing marketing initiatives for Singapore and international markets. This role works closely with China HQ teams and external agencies to translate, adapt, and localize marketing materials into clear, market-appropriate English. The role ensures all brand and product communications are international-market ready and supports both online and offline marketing execution. The role also supports digital marketing, social media, content creation, and offline marketing event execution in line with Singapore market practices.

高级市场专员协助国际市场营销总监推进新加坡及国际市场的市场推广与本地化执行工作。该岗位需与中国总部团队及相关代理机构紧密合作，将市场物料翻译、改写并本地化为符合海外市场语境的英文内容。该岗位确保所有品牌及产品传播内容符合国际市场使用标准，并支持线上及线下市场推广执行。同时，该岗位需支持数字营销、社交媒体、内容创作及线下市场活动执行，符合新加坡市场运作方式。

Job Responsibilities职位职责

1. HQ Liaison & Localization Support 总部对接与本地化支持

• Liaise with China HQ marketing teams and appointed agencies to coordinate marketing materials, campaign requirements, and timelines.
  与中国总部市场团队及指定代理机构对接，协调市场物料、活动需求及执行时间安排。

• Translate, rewrite, and localize marketing content from Chinese to English, ensuring clarity, accuracy, brand consistency, and cultural relevance.
  负责将中文市场内容翻译、改写并本地化为英文，确保表达清晰、准确，符合品牌调性及文化语境。

• Advise HQ on localization of messaging, tone, visuals, and product communication to meet Singapore and international market expectations.
  就传播信息、语言风格、视觉呈现及产品沟通方式向总部提供本地化建议，以符合新加坡及国际市场需求。

• Recreate and refine HQ marketing materials to ensure suitability for international use, including presentations, brochures, digital assets, and product communication materials.
  对总部市场物料进行重新整理与优化，使其适用于国际市场，包括演示文稿、宣传册、数字素材及产品传播资料。

2. Digital Marketing & Content Execution 数字营销与内容执行

• Support execution of digital marketing initiatives, including social media postings, online campaigns, and content calendars.
  协助执行数字营销活动，包括社交媒体发布、线上推广活动及内容规划。

• Assist in creating and adapting content for social media platforms, websites, and marketing communications.
  协助进行社交媒体、官网及市场传播内容的创作与优化。

• Ensure all content aligns with brand guidelines and is appropriate for local and international audiences.
  确保所有内容符合品牌规范，并适用于本地及国际受众。

• Coordinate with internal teams and external vendors to ensure timely delivery of marketing outputs.
  与内部团队及外部供应商协调，确保市场项目及物料按时交付。

3. Offline Marketing Events & Activations 线下市场活动与推广执行

• Source, evaluate, and coordinate offline marketing opportunities, including events, exhibitions, roadshows, and partnership activations.
  负责寻找、评估并协调线下市场推广机会，包括活动、展会、路演及合作推广。

• Support planning, coordination, and on-site execution of offline marketing events in Singapore.
  协助策划、协调及执行新加坡本地线下市场活动，包括现场支持工作。

• Liaise with vendors, venues, and partners to ensure smooth execution of offline marketing activities.
  与供应商、场地方及合作伙伴沟通协调，确保线下活动顺利进行。

• Support post-event follow-up, reporting, and evaluation to assess effectiveness and improvement areas.
  协助活动后的跟进、总结及效果评估，支持后续优化。

4. Market Support & General Marketing Duties 市场支持与常规市场工作

• Monitor market trends, competitor activities, and customer feedback to support continuous marketing improvement.
  关注市场趋势、竞争对手动态及客户反馈，支持市场工作的持续优化。

• Support preparation of marketing reports, presentations, and internal updates as required.
  协助准备市场报告、演示材料及内部汇报内容。

• Perform other marketing duties typically expected of a Senior Marketing Executive in Singapore, as assigned by management.
  执行管理层安排的、符合新加坡高级市场专员职责范围的其他市场相关工作。

Job Requirements 职位要求

• Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related discipline. 市场营销、传播、商业或相关专业的大专或本科以上学历。

• Minimum 4–6 years of relevant marketing experience, preferably with regional or cross-border (China–international) exposure.
  4–6 年以上相关市场工作经验，具备区域或中外跨境（中国–国际）经验者优先。

• Experience in Traditional Chinese Medicine (TCM), Chinese Proprietary Medicine (CPM), health supplements, healthcare products, or related FMCG sectors is preferred. 优先考虑具有中医药（TCM）、中成药（CPM）、保健品、健康产品或相关快消品行业经验的候选人。

• Familiarity with regulated products, compliance-sensitive marketing communications, and health-related product messaging will be an advantage. 熟悉受监管产品、合规要求较高的市场传播内容，以及健康类产品信息表达者将更具优势。

• Strong proficiency in both Chinese and English, with the ability to translate and localize marketing content effectively.
  具备优秀的中英文能力，能够高质量完成市场内容翻译与本地化工作。

• Good understanding of Singapore market practices, consumer behavior, and marketing norms. 熟悉新加坡市场环境、消费者行为及本地市场运作方式。

• Experience in digital marketing, social media management, content creation, and offline marketing support.
  具备数字营销、社交媒体运营、内容创作及线下市场活动支持经验。

• Strong communication, coordination, and stakeholder management skills.
  具备良好的沟通、协调及跨部门协作能力。

• Detail-oriented, adaptable, and able to work effectively in a fast-paced, cross-cultural environment.
  工作细致、适应力强，能够在快节奏、多文化环境中高效工作。

What We Offer

• Opportunity to shape and grow a heritage brand for future generations. 参与塑造并发展传承品牌，使其在未来世代继续保持影响力。

• A collaborative, purpose-driven work culture that values innovation and integrity. 拥有协作、目标明确、重视创新与诚信的工作文化。

• Competitive compensation and benefits package. 提供具竞争力的薪酬与福利待遇。

• Professional growth and development opportunities. 提供专业成长与发展的机会。