Digital Marketing jobs in Germany

Our client is seeking a proactive and detail-oriented Regional & Digital Marketing professional to support the Group’s marketing strategies and work closely with the team on digital marketing campaigns, business development, and thought leadership initiatives.

• Develop and execute digital marketing campaigns and communication including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Identify trends and insights and optimise spend and performance based on the reports and review metrics that affect website traffic and target audience.
• Coordinate with various advertising and media experts to improve marketing results.
• Improve brand awareness and online presence through digital marketing projects and campaigns.
• Improve the UX, traffic, and content of the corporate website.
• Create, edit, and publish thought leadership content such as articles, client alerts, newsletters, and case studies in collaboration with partners and subject‑matter experts.
• Plan and execute digital campaigns to support events, seminars, webinars, and business development initiatives.
• Manage SEO, basic SEM, and website performance to improve visibility and engagement.
• Track and analyse digital marketing performance using analytics tools and prepare regular management reports.
• Ensure all marketing materials comply with brand guidelines, regulatory requirements, and professional standards.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI & KPIs).
• Monitor and analyse the performance of online and offline marketing campaigns and provide insights and recommendations for continuous improvement.
• Provide accurate reporting on the digital campaign’s overall performance with Google Analytics metrics.
• Research and stay up to date with emerging digital platforms, industry trends, and social media trends.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 - 7 years of digital marketing experience, preferably within a professional service, B2B, or regulated environment.
• Strong understanding of digital marketing channels including website management, SEO, email marketing, and LinkedIn.
• Excellent written and verbal communication skills, with experience in professional or corporate content writing.
• Familiarity with marketing tools such as CMS platforms, email marketing systems, CRM, and analytics tools.
• Ability to work independently, manage multiple priorities, and collaborate with senior stakeholders.
• Detail-oriented with strong organizational and project management skills.