lavori da Manager Marketing in località Singapore

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our nutrition business develops science‑based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life.

• Contribute to shaping the division’s annual marketing and campaign strategy for the ethical channel - spanning focus brands within the pediatric and adult portfolio based on sound segmentation principles, fit to HCP practice, leveraging understanding of our science and clinicals.
• Understanding patient journeys for our key brands/ variants, interactions & role of HCP in driving brand choice, identifying the right moment of impact with a strong fit between our product and patient need.
• Building the right communication material adapted to in market realities – combination of full length detailing, elevator pitches, edms and event collaterals.
• Developing material customized for ipad detailing. Working with the COMEX team on closed loop marketing conceptualizing to implementation to move from traditional 1:1 engagement to multichannel engagements to drive greater efficiency locally
• Pilot social and digital campaigns targeting HCPs for select brands. Evaluate brand growth strategies and align the marketing tactics to ensure growing initiation for range of products of the ethical franchise.
• Work with the Comex team to develop the right KPIs and dashboards to review brand health and business performance within Ethical channel.
• Work within the function and cross function to contribute towards development, implementation and updating product training to sales force.
• Support the sales team through joint-calls in the field at least 2 X ½ day sessions weekly – may be higher in initial phase/ during key campaign rollout.
• Review role of CMEs and follow through post CMEs to understand impact.
• Review lunch and learn content/ assist in identifying right content calendar and appropriate content that can be leveraged from ANHI for improving effectiveness of the RTMs/ lunch and learn sessions with HCPs.
• Support the team in execution of science related educational talks to external stakeholders
• On ad hoc basis, support commercial in innovation shaping (E.g. formula upgrades) to support key business objectives.
• Keep up to date with developments in the medical and regulatory fields (new regulations, medical guidelines) that would help shape the medical marketing strategy

• Bachelors Degree

• A minimum of 5-7 years marketing experience in the pharmaceutical industry
• Product/brand management experience in having handle adult, Infant Formula, Pediatrics products

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: ANI International Nutrition

LOCATION: Singapore – DUO Tower, Singapore

WORK SHIFT: Standard

TRAVEL: Not specified

MEDICAL SURVEILLANCE: Not Applicable

ADDITIONAL WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)