Regional Marketing Manager

KIZTOPIA SERVICES PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading children's playground company in Singapore is seeking a Regional Marketing Manager to oversee marketing strategies and drive growth across the region. This role involves leading a team, executing cross-functional campaigns, and optimizing digital marketing efforts, with a focus on customer acquisition and engagement. The ideal candidate will have extensive experience in marketing management and a proven record in developing effective strategies. This position comes with competitive benefits and opportunities for career development.

Benefits

Dynamic working environment

Good employee benefits

Career growth opportunities

Qualifications

• Minimum 5 - 8 years of marketing management.
• Minimum 2 years of experience in regional marketing functions.
• Hands-on experience in implementing successful digital marketing campaigns.

Responsibilities

• Develop and lead regional marketing strategies for market entry and growth.
• Manage the Singapore marketing team and provide guidance to regional managers.
• Plan and execute go-to-market strategies for new country launches.
• Design and optimize digital marketing strategies across various platforms.
• Track regional marketing performance and provide actionable insights.
• Manage marketing budgets for strong ROI.

Skills

Digital marketing channels knowledge

Data analysis and insights

Strategic marketing development

Leadership and team management

Education

Degree in marketing management or equivalent

Tools

Google Analytics

Microsoft Office Suite

Job description

Overview

Kiztopia is a successful start-up and the biggest indoor children playground in Singapore! We are seeking an experienced, strategic, and results-driven Regional Marketing Manager to lead our Singapore marketing team while driving brand growth and commercial success across the region. As the Regional Marketing Manager, you will be responsible for developing and executing comprehensive regional marketing strategies, strengthening brand positioning, and driving customer acquisition and engagement. You will lead and mentor a team of marketing professionals, collaborate closely with cross functional stakeholders, and ensure marketing initiatives directly support business and revenue goals.

Highlights of what we offer:

• Dynamic, fun and rewarding working environment
• Close knitted team
• Good employee benefits (eg. medical insurance, on job training, etc.)
• Career growth and development opportunities

Roles and Responsibilities

1. Develop and lead regional marketing strategies to support market entry, expansion, and growth across multiple countries
2. Lead, manage the Singapore marketing team, while providing guidance to the regional marketing managers in Hong Kong, Thailand, Indonesia and Malaysia in ensuring uniform campaign execution and performance
3. Plan and execute go-to-market strategies for new country launches, including prelaunch to post-launch campaigns
4. Design, implement and optimize comprehensive digital marketing strategies and campaigns across platforms (such as SEO/SEM, PPC, social media and email marketing) and constant website enhancement in optimizing UI/UX
5. Work with local marketing managers on CRM programmes
6. Track regional marketing performance, analyze data, and optimize strategies to maximize growth and impact
7. Manage marketing budgets, ensuring efficient allocation and strong return on investment (ROI)
8. Analyze market trends, consumer insights, and competitor activities to identify growth opportunities
9. Track, analyze, and report on campaign performance, providing actionable insights and recommendations to senior management
10. Establish scalable marketing frameworks, playbooks, and best practices for regional markets
11. Drive brand equity, customer acquisition, and long-term customer value through integrated, insight-led marketing initiatives

Management Report

1. Create and deliver quarterly report on marketing and events including revenue forecast and projection in comparison to previous reports.

Qualifications Requirements

1. Degree marketing management or equivalent.

Job Requirements

1. Minimum 5 - 8 years of marketing management.
2. Minimum 2 years of experience in regional marketing functions.
3. In-depth knowledge of digital marketing channels including SEO/SEM, PPC, social media, and email marketing, with hands-on experience in implementing successful campaigns.
4. Proficiency in analyzing campaign performance data using tools like Google Analytics and deriving actionable insights to optimize strategies and improve ROI.
5. Able to appreciate the nature of accountability, ethics, targets and outcomes.
6. Experienced in developing marketing strategies and identifying new areas of growth/income/exposure

Technical Competencies

1. Proficiency in Microsoft Office Suite.