lavori da Marketing And Sales in località Singapore

Join the Augmented Salesforce taskforce in Customer Experience & Commercial Transformation (CXCT) organization to transform our company and augment our salespeople with technology and AI.

Drive a seamless partnership between Sales and Marketing to accelerate pipeline growth, ensure high-quality lead management, and empower sales teams to be more productive and effective. Champion the integration of strategy, process, and technology to deliver a unified, data-driven approach to lead generation, nurturing, and qualification.

Bring a marketing perspective to the key selling activities—Strategize, Prospect, Qualify—by developing innovative approaches and actionable insights that help salespeople succeed faster and more consistently, whether they are new or experienced.

• Own and drive the Lead Excellence initiative: design, implement, and continuously improve the end-to-end lead process across all organizational teams and divisions, with a strong collaboration with all respective experts and contributors.
• Ensure seamless integration of process, technology, and people for lead management—from initial prospecting to sales allocation and handoff.
• Leverage AI for lead scoring, nurturing, and prioritization to maximize conversion rates and pipeline quality and bring autonomous agents to handle part of the load.
• Integrate and utilize external data sources to enrich lead profiles and improve targeting and qualification.

• Develop and implement account planning templates and playbooks, collaborating with commercial process teams to ensure alignment with both sales and marketing objectives.
• Segment and prioritize customers by potential, industry, and strategic fit, leveraging data-driven insights to inform go-to-market strategies.
• Deliver actionable market intelligence, customer insights, and competitive analysis to support strategic account planning and opportunity identification.
• Ensure sales teams have access to AI-driven insights and marketing data for informed decision-making and targeted engagement.

• Leverage marketing automation, lead scoring, and targeted campaigns to identify and prioritize high-potential prospects.
• Enable personalized outreach and engagement strategies, using data and automation to support sellers in building strong pipelines.
• Integrate external data sources and maintain CRM data accuracy for comprehensive prospect profiling.

• Apply and refine opportunity qualification frameworks to ensure leads meet strategic and financial criteria.
• Support sellers in validating customer needs, budget alignment, and solution fit, collaborating with technical teams as needed.
• Identify risks and blockers early using AI insights, and recommend next best actions to advance deals.
• Drive adoption of best practices and tools for opportunity management, reducing time spent on low-value deals and increasing win rates.

• Collaborate strongly with our Marketing Domain to ensure a solid partnership from top to bottom.
• Foster a culture of collaboration and shared accountability between sales and marketing teams while bringing valuable insights for our salespeople.
• Align campaign planning, account engagement, and lead management processes to maximize joint impact.
• Design and deliver structured onboarding and ongoing skill enhancement programs for sales teams, incorporating marketing insights and new ways of working.

• Joint Sales & Marketing account engagement
• Lead to qualified opportunities
• Marketing insights impact

• Proven experience in Marketing, with a strong track record in lead management and cross-functional collaboration.
• Expertise in designing and optimizing end-to-end lead processes, including AI-driven scoring, nurturing, and sales allocation.
• Strong analytical skills and experience leveraging data and external sources to drive decision-making and process improvement.
• Proficiency with CRM platforms, marketing automation, and sales enablement tools.
• Demonstrated ability to lead change, drive adoption of new technologies, and foster a culture of partnership.
• Excellent communication, influence, and leadership skills, with the ability to work effectively across teams and organizational levels.