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Trade Marketing Manager - FMCG
Job summary
A leading pet food company is seeking a Trade Marketing Manager to drive trade strategies and execution from insights. The ideal candidate will have over 5 years in FMCG trade marketing, strong analytics skills, and the ability to influence outcomes remotely. Responsibilities include owning channel plans, crafting promotional toolkits, and leading NPD launches.
Qualifications
- Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy.
- Mastery of pricing & promo mechanics, category roles, planograms.
- Strong analytics chops with retailer portals and e-comm dashboards.
Responsibilities
- Own the channel plan and execute trade roadmaps per channel.
- Craft sell-in/sell-out toolkits and co-develop JBPs with Sales.
- Design promotions, bundles, POSM, and content briefs.
Skills
Role: Trade Marketing Manager (FMCG)
Level: Managerial- Individual Contributor
Work Set-up: Remote
Turn shopper insight into a sell-out, without a team to manage—just outcomes to own.
- Own the channel plan (IC): Build and execute trade roadmaps per channel/customer; create promo calendars, visibility grids, and planograms.
- Customer programs: Craft sell‑in/sell‑out toolkits, co‑develop JBPs with Sales, and secure features, displays, and exclusives.
- Shopper activation: Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency/field partners.
- NPD launch excellence: Lead go‑to‑market for new and hero SKUs—pricing/promo architecture, sell‑in decks, timelines, and door lists.
- Measure & optimize: Track off‑take, ROI/ROMI, and compliance using retailer portals, panels, and e‑comm dashboards; run test-and‑learn.
- Budget stewardship: Manage trade spend/claims and deliver post‑promo reviews with clear keep/kill/scale recommendations.
- Cross‑functional flow: Align forecasts and inventory health; flag demand risks and recovery actions.
- Events & retail theatre: Orchestrate roadshows, expos, and in‑store activations end‑to‑end (brief → execution → post‑analysis).
- Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy with proven off‑take and ROI wins.
- Mastery of pricing & promo mechanics, category roles, planograms, POSM.
- Strong analytics chops (retailer portals, scan data, e‑comm dashboards); you turn data into action.
- Influence skills to drive outcomes without line authority; crisp project management and on‑time delivery.
- Bonus: pet care/health & wellness experience; comfort with AI tools for insighting, reporting, and content acceleration.
- Live channel playbooks and disciplined promo calendars across priority customers.
- Off‑take lift and improved promo ROI on top doors/SKUs.
- Flawless NPD GTM with repeat sell‑out.
- A simple dashboard tracking distribution, visibility, price‑pack, conversion, and spend.
- Reports to: Senior Trade Marketing Manager & Marketing Director.
- Work setup: Remote.
Send your CV to Adelle.Mallari@Addictionpet.com
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.