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Senior Events & Audience Growth Lead — Hybrid (KL)
Job summary
A leading technology company in Kuala Lumpur is seeking a Sr. Events Specialist to lead a dynamic team in audience acquisition for events across Southeast Asia. This hybrid role requires 3-5 years of B2B event marketing experience, team leadership, and strong skills in CRM systems. The ideal candidate will develop strategic campaigns and ensure effective attendance. Willingness to travel 10-15% of the time is necessary.
Qualifications
- 3–5 years of experience in B2B event marketing or audience acquisition.
- At least 2–3 years in a team leadership role.
- Strong understanding of data-driven marketing approaches.
Responsibilities
- Lead and mentor the Audience Development team to meet regional attendee targets.
- Develop and execute strategic acquisition campaigns.
- Collaborate with marketing, sales, and content teams.
Skills
Education
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.