Executive - Performance Media

UNAVAILABLE; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

An online marketing firm in Kuala Lumpur is seeking a Digital Marketing Specialist to help execute local online acquisition efforts. The ideal candidate will have a BA/BS, be hands-on with performance marketing tools, and bring strong analytical skills to track and improve campaign performance. This role offers generous leave entitlements and a hybrid working schedule.

Benefits

Generous leave entitlements

Cashless comprehensive medical coverage

Hybrid working schedule

Phone Allowance

Qualifications

• 0-2 years’ experience in digital marketing.
• Strong experience with performance marketing and online acquisition tools.
• Entrepreneurial mindset and willingness to be hands-on.

Responsibilities

• Help in the strategy for and execute all local paid online acquisition efforts.
• Collect data and track performance of all marketing activities against set KPIs.
• Manage day to day workflow for projects and campaigns.

Skills

Digital marketing

Performance marketing

Online acquisition tools

Analytical skills

Time management

Education

BA/BS or equivalent

Job description

Responsibilities

• Help in the strategy for and execute all local paid online acquisition efforts including:
  • Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn
  • Search engine marketing (SEM), Search Engine Optimisation (SEO)
  • Google Display Network (GDN) and other Banner ads
  • Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns
• Innovating to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs

Qualifications

• BA/BS or equivalent
• 0-2 years’ experience in digital marketing
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willing to get hands dirty
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and howto work with them
• Excellent time management and organisation skills, comfortable in meeting tightdeadlines
• Strong leadership abilities and track-record of hitting targets with limitedresources/budget
• Previous experience working in a start-up or dynamic high-growth company a plus

Additional Information

Our employee benefits package comprises the following:

• 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
• 👉 Office closure for World Mental Health Day 10th October.
• 👉 Additional Company closure for all 4 major festive Celebrations
• 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• 👉 Life and personal accident insurance and group hospitalization and surgery.
• 👉 A hybrid working schedule and with Friday disconnects.
• 👉 Rest Relax & Recharge - office closure last week of December every year.
• 👉 Phone Allowance