Senior Events Specialist

UNAVAILABLE; Kuala Lumpur; Hybrid; MYR 80,000 - 120,000; Full time

Job summary

A leading technology company in Kuala Lumpur is seeking a Sr. Events Specialist to lead a dynamic team in audience acquisition for events across Southeast Asia. This hybrid role requires 3-5 years of B2B event marketing experience, team leadership, and strong skills in CRM systems. The ideal candidate will develop strategic campaigns and ensure effective attendance. Willingness to travel 10-15% of the time is necessary.

Qualifications

• 3–5 years of experience in B2B event marketing or audience acquisition.
• At least 2–3 years in a team leadership role.
• Strong understanding of data-driven marketing approaches.

Responsibilities

• Lead and mentor the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns.
• Collaborate with marketing, sales, and content teams.

Skills

B2B event marketing

Audience acquisition

Team leadership

Communication

Analytical skills

Strategic mindset

Collaborative approach

Education

Bachelor’s degree in Marketing, Business, or Communications

Master’s preferred

Tools

CRM systems (HubSpot, Salesforce, Marketo)

Job description

Overview

The Sr.Events Specialist in Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role combines leadership, strategy, and execution ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.

Responsibilities

Lead and mentor the Audience Development team to meet regional attendee targets.Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.Establish KPIs and performance tracking metrics for acquisition effectiveness.Oversee data management, CRM optimization, and quality control for audience lists.Provide insights and reporting on attendance trends, conversion rates, and engagement levels.Represent the region in cross-functional collaboration with other IDC markets to ensure best practices.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred).

• Experience: 3–5 years of experience in B2B event marketing or audience acquisition, with at least 2–3 years in a team leadership role.

• Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and a solid grasp of data-driven marketing approaches.

• Leadership: Proven success in building and leading high-performance teams.

• Core Competencies: Excellent communication, analytical, and leadership skills.

• Mindset: Results-oriented, strategic, and collaborative approach.

• Travel: Willingness to travel 10–15% of the time for events across Malaysia and Southeast Asia.

• Work Model: Hybrid role, based in Kuala Lumpur.