Senior Events & Audience Growth Lead — Hybrid (KL)

UNAVAILABLE; Kuala Lumpur; Hybrid; MYR 80,000 - 120,000; Full time

Job summary

A leading technology company in Kuala Lumpur is seeking a Sr. Events Specialist to lead a dynamic team in audience acquisition for events across Southeast Asia. This hybrid role requires 3-5 years of B2B event marketing experience, team leadership, and strong skills in CRM systems. The ideal candidate will develop strategic campaigns and ensure effective attendance. Willingness to travel 10-15% of the time is necessary.

Qualifications

• 3–5 years of experience in B2B event marketing or audience acquisition.
• At least 2–3 years in a team leadership role.
• Strong understanding of data-driven marketing approaches.

Responsibilities

• Lead and mentor the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns.
• Collaborate with marketing, sales, and content teams.

Skills

B2B event marketing

Audience acquisition

Team leadership

Communication

Analytical skills

Strategic mindset

Collaborative approach

Education

Bachelor’s degree in Marketing, Business, or Communications

Master’s preferred

Tools

CRM systems (HubSpot, Salesforce, Marketo)

Job description

A leading technology company in Kuala Lumpur is seeking a Sr. Events Specialist to lead a dynamic team in audience acquisition for events across Southeast Asia. This hybrid role requires 3-5 years of B2B event marketing experience, team leadership, and strong skills in CRM systems. The ideal candidate will develop strategic campaigns and ensure effective attendance. Willingness to travel 10-15% of the time is necessary.