Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
The purpose of this role is to develop content for iProperty.com.my owned channels, which include its website and social media. His/her daily tasks include researching, planning, producing, monitoring, and reporting the content’s performance.
Key Accountabilities
- Create content that provides in-depth information on the legal, financial, and investing aspects of real estate while keeping updated with current issues in the property market and seeking out experts/contacts for input where necessary.
- Work closely with external contributors and the in-house data team to produce content that will drive audience growth for the following owned channels:
- Manage deadlines and work closely with the Content Manager and SEO Manager.
- Sub-editing (validate and fact-check information before a story is published) and proofreading as needed.
- Incorporate SEO best practices including but not limited to keyword research, PAA research, incorporating tags, linking, and reoptimizing articles.
- Research topics relevant to iProperty.com.my’s audience and deliver in various content formats, including but not limited to web articles, infographics, quizzes, etc.
- Source relevant images to accompany editorial content.
- Responsible for content distribution on platforms such as Facebook, Instagram, EDM, and similar.
- Frequently monitor the performance of published content.
- Monitor related industries and competitors' activities in content.
- Assist the Content Manager in finding storytelling opportunities in press releases and relevant news pieces from partners, clients, and news outlets.
- Tackle assignments with daily directions from the Content Manager, including general administrative tasks.
Qualification and Experience
- University degree in English, Journalism, Communications, Marketing, or related discipline.
- 1 – 2 years of experience in writing.
- A plus if the candidate has:
- written for blogs or online publishers before
- used Facebook and similar platforms for content distribution
Skills and Knowledge
- Experience in persuasive writing, storytelling, and informative writing.
- Excellent communication and writing skills in English, preferably with a focus on digital content. It is a plus if he or she can communicate and write in Malay or Chinese.
- Good computer literacy and knowledge of Microsoft Office products.
- Familiarity with WordPress – Content Management System.
- Ability to solve problems independently under time constraints.
- Basic understanding of SEO – knowledge of how to research new keywords/phrases and optimize web articles to drive search/organic traffic.
- Passionate about effective content marketing with some knowledge in Social Media and Digital Media.
- Strong attention to detail.
- Ability to openly collaborate, verbally communicate, and accept constructive feedback.
- Ability to understand our products and customers’/consumers’ needs and translate that knowledge into content that resonates with our audience.
- Strong desire to grow and learn, both professionally and personally, in ways that will enhance job performance.