COPY WRITER

Mynews; Kuala Lumpur; On-site; MYR 36,000 - 48,000; Full time

Job summary

A leading food and beverage company in Kuala Lumpur is seeking a skilled Copywriter to create engaging content across digital and print media. This role involves writing persuasive copy for marketing campaigns, editing and proofreading content, and collaborating with various teams to align with brand strategy. The ideal candidate should have at least three years of relevant experience and a strong background in SEO and digital marketing trends. Proficiency in Mandarin is a plus.

Qualifications

• At least 3 years experience as a Copywriter or similar role in advertising or FMCG.
• Exceptional editing and proofreading skills.
• Ability to work under tight deadlines and manage multiple projects.
• Knowledge of digital marketing trends.

Responsibilities

• Write clear, persuasive copy for websites, blogs, social media, and ads.
• Review and edit content for grammar, clarity, and SEO.
• Collaborate with teams to develop creative campaigns.
• Develop enticing menu and packaging descriptions.
• Create social media captions and ad copy tailored to food-loving audiences.

Skills

Copywriting

SEO optimization

Content strategy

Editing

Social media management

Digital marketing

Education

Diploma in Marketing, Communications, Journalism, English, or related field

Degree

Tools

Microsoft Office

Job description

Duties & Responsibilities: Content Creation & Copywriting

• Write clear, persuasive, appetising, and original copy for digital and print media, including websites, blogs, social media, ads and product descriptions.
• Adapt brand voice and tone for different audiences and platforms while maintaining consistency.
• Craft compelling headlines, taglines, and calls-to-action (CTAs) to maximise engagement.
• Research industry trends, competitors, and target audience preferences to inform content strategy.

Editing & Proofreading

• Review and edit content for grammar, clarity, accuracy, and SEO optimisation.
• Ensure all copy aligns with brand guidelines and marketing objectives.
• Collaborate with designers to ensure text and visuals complement each other.

Collaboration & Strategy

• Work closely with the marketing, design, and Fresh Food teams to brainstorm ideas and develop creative campaigns.
• Participate in content planning and strategy sessions to align copy with business goals.
• Incorporate feedback from stakeholders to refine messaging.

Menu & Packaging Copywriting

• Write clear, enticing, and on-brand menu descriptions that enhance eating experience and influence ordering decisions.
• Collaborate with Fresh Food teams to accurately describe dishes, ingredients, and preparation techniques while making them sound irresistible and mouthwatering.
• Develop packaging copy (labels, boxes, QR code content) that communicates brand values, certifications (organic, gluten-free, etc.), and flavour profiles.

Social Media & Digital Marketing Support

• Create thumb-stopping social media captions, video scripts, and ad copy tailored to food-loving audiences.
• Maintain a consistent, distinctive brand voice for all platforms.
• Knowledge of latest social media trends and language is an added advantage.

Job Requirements

• At least a Diploma in Marketing, Communications, Journalism, English, or any other related field.
• Minimum 3 years experience as a Copywriter, Content Writer, or similar roles (portfolio required) in advertising agencies or FMCG industry.
• A flair for writing, especially for food, while having exceptional editing, and proofreading skills.
• Strong understanding of SEO principles and digital marketing trends.
• Ability to work under tight deadlines and manage multiple projects.
• Familiarity with social media platforms and advertising best practices.
• Proficiency in tools like Microsoft Office.
• Well-conversant and written communication in Mandarin is an added advantage.
• Min. Education: Degree