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General Manager, Marketing and Sales
Job summary
A leading property development company in Kuala Lumpur is seeking a Marketing Manager to oversee new product development and marketing strategies for real estate projects. The role requires at least 10-15 years of experience in the property industry, including significant managerial experience. Key responsibilities include conducting market research, devising pricing strategies, and planning promotional campaigns. Candidates should possess a relevant degree and have strong communication and leadership skills.
Qualifications
- 10-15 years of experience in the property industry with at least 5-10 years in management.
- Hands-on experience in marketing and sales of residential and commercial properties.
Responsibilities
- Participate in new product development and liaise with consultants.
- Conduct market research and competitor analysis.
- Plan and execute advertising campaigns.
Skills
Education
- Participate in new product development; e.g. liaise with consultants and architects on the designs of the future products to be launched.
- Conduct comprehensive competitors study for all projects before official launch and give briefing and presentation on the finding to the management.
- Conduct market research and compiling database on property sector, demographic, economic & other related property news.
- Conduct feasibility studies and competitor’s analysis prior to sales launch.
- Formulation and conducting pricing strategies.
- Planning & implementation of marketing strategy, program and activities prior to official launch.
- Planning and execution of advertising & promotional campaign with Advertising Agency.
- Liaise with panel bankers on the end-financing packages.
- Liaise with panel lawyers on the preparation of SPA, DMC and other related documentation.
- In-depth knowledge in dealing with Ministry of Housing and the application of Developer License and Advertising Permit.
- Spearhead all the corporate branding exercise with PR company.
- Proposed budget for branding exercise and roll up programme with PR Company for the whole year plan.
- Spearhead the newsletter development and to distribute to all purchasers.
- Plan on the marketing budgets and propose to management.
- Perform any duties assigned by superiors from time to time.
- Candidate must possess at least a Degree in Marketing/Business Studies/Real Estate Management/Property Management or equivalent.
- At least 10-15 year(s) of working experience in property industry with minimum 5-10 years managerial experience is required for this position.
- Hands on experience in marketing & sales of residential & rental of commercial properties.
- Good PR and communication skill.
- Proven track record in property industry especially high-end developments.
- Possess excellent leadership quality.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.