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KOL Specialist
Job summary
A marketing company in Jakarta is seeking an Influencer Marketing Specialist to build relationships with creators on platforms like TikTok and Shopee. The role focuses on driving sales through effective influencer management and negotiation of deals. Candidates should have 1-3 years of experience in influencer marketing, a deep understanding of TikTok Shop and Shopee affiliate systems, and a results-driven mindset focused on sales rather than just engagement.
Qualifications
- 1-3 years of experience in Influencer Marketing or Affiliate management.
- Familiarity with TikTok Shop and Shopee Affiliate backend systems.
- Ability to analyze ROAS and CPA metrics.
Responsibilities
- Recruit and manage creators on TikTok Shop and Shopee.
- Select and brief content creators to enhance brand image.
- Negotiate hybrid deals to incentivize creators.
Skills
Tools
- Build the Affiliate Army (Sales Focus): Aggressively recruit and manage creators on TikTok Shop and Shopee who are focused on selling. Your goal here is purely GMV (Gross Merchandise Value).
- Manage Brand KOLs (Awareness Focus): Select and brief content creators (IG/TikTok) to build brand image. Ensure their content feels authentic but hits our key messages.
- Negotiate Smart Deals: Move away from just paying 'fixed fees.' Negotiate hybrid deals (Fee + Commission) to protect our budget and incentivize creators to sell.
- Sample Logistics: Oversee the product seeding process—ensure the right creators get the right products at the right time.
- Data & Optimization: Analyze the numbers weekly. Cut the creators who don't convert; double down on the ones who do.
- Experience: 1-3 years or more in Influencer Marketing or Affiliate management.
- Platform Knowledge: You must know the backend of TikTok Shop and Shopee Affiliate inside out.
- Money Mindset: You understand ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition). You don't just care about 'likes,' you care about 'sales.'
- Hustle: You are comfortable reaching out to dozens of creators a day and negotiating terms.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.