Develop and implement integrated marketing strategies that encompass both offline and digital/online channels, ensuring consistency across all touchpoints.
Define and execute branding and positioning strategies to establish and strengthen our products presence in the market.
Identify target markets and develop strategies to expand the company's reach into new customer segments and geographic regions.
Plan and execute offline marketing activities, including trade shows, conferences, industry events, print advertising, direct mail campaigns, and other offline channels, to support market expansion efforts.
Drive digital marketing initiatives, including website optimization, SEO, SEM, email marketing, social media, content marketing, and online advertising, to reach and engage with new markets.
Conduct market research and analysis to identify emerging trends, customer needs, and competitive landscape, providing insights for strategic decision-making.
Create compelling marketing collateral and content that resonates with target markets, communicates our brand value proposition, and supports market expansion efforts.
Monitor and analyze marketing performance metrics, generating reports and insights to evaluate campaign effectiveness, market penetration, and expansion success.
Stay updated on industry trends and best practices in offline and digital marketing, branding, positioning, market identification, and expansion, proactively identifying new opportunities and innovative approaches.
Manage relationships with external agencies, vendors, and partners to ensure effective execution of marketing activities related to branding, positioning, market identification, and expansion.
Collaborate with the sales, business development and product team to develop marketing materials, presentations, and sales enablement tools that support lead generation, sales conversion, and market expansion.
Work closely with the design team to create visually appealing and engaging marketing assets for both online and offline channels, aligning with target market preferences and expansion objectives.
Stay up to date with marketing technologies and tools, recommending and implementing new solutions to improve marketing efficiency and results for branding, positioning, market identification, and expansion.
Requirements:
Bachelor's degree in marketing, communications, or a related field.
Proven experience as a marketing manager, preferably in the software/ERP industry. At least 3 (three) years experience in marketing or related position is preferably
Strong knowledge and experience in both offline and digital/online marketing strategies and tactics.
Experience in branding, positioning, market identification, and expansion, including defining brand identity, market segmentation, and market penetration strategies.
Proficiency in digital marketing platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
In-depth understanding of SEO, SEM, email marketing, social media marketing, content marketing, and offline marketing channels.
Solid analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
Familiarity with marketing automation tools and CRM systems is a plus.
If you are a dynamic and well-rounded marketing professional with a passion for both offline and digital/online marketing, as well as expertise in branding and product launching, we want to hear from you. Join our team and contribute to our mission of revolutionizing the software/ERP industry.
Note: Our Group is currently recruiting two employees for this position, who will be assigned to our subsidiary, PT Haluan Rekadaya Konsultindo.
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have as a marketing manager?
Do you have experience in a sales role?
How many years of project management experience do you have?
How many years' experience do you have in digital marketing?
Do you have experience with Search Engine Optimisation (SEO)?
Which of the following online advertising methods do you have experience with?
IFS Solusi Integrasi is an affiliated company of Penta Sinergi Grup, who has been established with main focus to sell and implement IFS Application as Principal Partner in Indonesia.
With intensive knowledge, depth understanding of the market and long-time prior experience in selling and servicing IFS products in Indonesia, we believe we could bring more value to its customers in Indonesia
IFS Solusi Integrasi is an affiliated company of Penta Sinergi Grup, who has been established with main focus to sell and implement IFS Application as Principal Partner in Indonesia.
With intensive knowledge, depth understanding of the market and long-time prior experience in selling and servicing IFS products in Indonesia, we believe we could bring more value to its customers in Indonesia
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.