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Social Media Specialist
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Social Media Specialist
Job summary
A reputable educational institution in Tangerang Selatan is seeking a Social Media Specialist to manage and grow its Instagram account. The ideal candidate has 1-2 years of experience and a strong understanding of social media trends. Responsibilities include creating engaging content aligned with the brand, analyzing performance, and collaborating with teams for content production. This is a great opportunity to work in a creative environment focused on engaging Gen-Z and Millennials.
Qualifications
- Minimum 1–2 years of experience as a Social Media Specialist or similar role.
- Strong understanding of Instagram and social media trends.
- Creative, able to engage with Gen-Z and Millennials.
Responsibilities
- Manage and grow the Instagram account including feed and stories.
- Create engaging content aligned with brand identity.
- Monitor and analyze social media performance.
Skills
Tools
- Manage and grow the Instagram account (feed, reels, stories, etc.).
- Create engaging content aligned with the brand identity (captions, visual ideas, reels concepts).
- Research viral trends and topics to implement into content strategies.
- Develop and maintain a consistent content plan & posting schedule.
- Collaborate with design/photography/videography teams (if any) for content production.
- Monitor, analyze, and report on social media performance (reach, engagement, follower growth).
- Engage with the audience through comments and DMs.
- Provide recommendations and strategies to increase brand awareness and engagement.
- Minimum 1–2 years of experience as a Social Media Specialist / Content Creator / Digital Marketing.
- Strong understanding of Instagram and current social media trends.
- Creative, up-to-date, and skilled at producing engaging content for Gen-Z & Millennials.
- Ability to write catchy captions in line with brand tone of voice.
- Basic knowledge of Instagram analytics (IG Insights, Meta Suite).
- Able to multitask and work under deadlines.
- Plus point: Basic photo/video editing skills (Canva, CapCut, Adobe Premiere, etc.).
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.