Brand Manager (Health & Beauty)

PT Vita Shopindo; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading health and beauty retailer in Jakarta is looking for a Brand Manager to shape their brand strategy and drive growth for an exciting product portfolio. The ideal candidate will have at least 5 years of brand management experience, expertise in marketing channels, and excellent analytical skills. This full-time role involves developing brand strategies, executing marketing campaigns, and collaborating closely with various teams to align new product launches with brand vision. Join a dynamic team and contribute to empowering healthier lives.

Qualifications

• Minimum 5 years of experience in brand management, preferably in FMCG or health and beauty.
• Proven track record in successful brand strategy execution.
• Excellent understanding of diverse marketing channels.

Responsibilities

• Develop and implement brand strategies to enhance brand engagement.
• Oversee marketing campaigns across digital, social media, and traditional media.
• Analyse market trends and competitor activities.

Skills

Brand strategy development

Marketing campaign execution

Market trend analysis

Stakeholder management

Creative design

Analytical skills

Education

Degree in Marketing, Communications, or related field

Tools

Marketing analytics tools

Job description

About the role

As the Brand Manager (Health & Beauty) at PT Vita Shopindo, you will play a pivotal role in shaping the brand strategy and driving the growth of our exciting health and beauty product portfolio. Reporting to the General Manager, this full-time position is based in our West Jakarta office.

What you’ll be doing

• Develop and implement effective brand strategies to enhance brand positioning, awareness, and engagement.
• Oversee the creation and execution of captivating marketing campaigns across various channels, including digital, social media, and traditional media.
• Collaborate with the product development team to ensure new product launches align with brand vision and customer needs.
• Analyze market trends, competitor activities, and consumer insights to inform brand and marketing decisions.
• Manage the brand’s visual identity, including packaging, advertising, and other brand assets.
• Foster strong relationships with key stakeholders, including retailers, influencers, and media partners.
• Monitor and evaluate campaign performance, making data-driven adjustments to optimize results.
• Mentor and develop the brand management team to drive continuous improvement.

What we’re looking for

• Minimum 5 years of experience in brand management, preferably in the FMCG, health and beauty industry.
• Proven track record in developing and executing successful brand strategies that drive growth and customer engagement.
• Excellent understanding of marketing channels, including digital, social media, and traditional advertising.
• Strong analytical and data-driven decision-making skills, with the ability to interpret market trends and consumer insights.
• Exceptional communication and stakeholder management skills, with the ability to influence and collaborate effectively.
• Creative flair and a keen eye for design, with the ability to maintain brand consistency across all touch points.
• Proficiency in using marketing analytics tools and techniques to measure and optimize campaign performance.
• Degree in Marketing, Communications, or a related field.

About us

PT Vita Shopindo is a leading health and beauty principal & retailer, known for our innovative products and exceptional customer service. With a strong brand presence across Indonesia, we are committed to empowering our customers to lead healthier and more vibrant lives. Join our dynamic team and be a part of our exciting growth journey.

Apply now for this exciting opportunity to become our next Brand Manager (Health & Beauty).